Sharing on Social Media – Why and How

People share stuff on social media.

It’s not exactly a new idea.

Even before we had Facebook, Twitter and the like, people shared ideas and information, thoughts and stories.

Now we have social media, we just get to share different things that we like more often, more quickly, and with more people at the same time.

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According to a study by The New York Times Consumer Insight Group:

49% of people say sharing allows them to inform others of products they care about and potentially change opinions or encourage actions


73% of people share information because it helps them connect with others who share their interest

Others do it for other reasons, like self-fulfillment, marketing causes or brands, or to share potentially valuable or entertaining content with the people they’re connected to.

So, the fact that people share is freaking kickass news for us.

We are in the integrated social media and cross-channel marketing age.

As marketers, we want people to share more of our stuff with more people. It can only be a good thing if our product advertisements went viral.

The question is, how do we get people to share more on social media?

Here are 5 suggestions:

1.       K. I. S. S. (Keep It Short and Simple)


Some people won’t even read through a short article on their timeline – so what makes you think they’ll share it?

Most of the stuff people share on Facebook and Twitter are mostly one or two sentences with a link intact.

So keep it short and simple enough to get your points out there without losing their interest.

Write in shorter sentences and don’t use complicated words – people won’t share something they don’t understand.

 2.       Add photos

People are more likely to share stuff that have images rather than just simple text.

Facebook sharing and re-tweeting are more likely to occur if there are photos attached to a post. Instagram reposts and Pinterest re-pins are photo-based posts as well.

So add plenty of RELEVANT photos in your posts, this increases the chances that people will share your post.

Don’t use boring images – go with pictures that are eye-catching, that attract people’s attention. People would be more likely to share photos that are cute, different or rare.

(You can find out what types of image posts perform the best here.)

 3.       Be funny

People don’t share George Takei’s posts on Facebook just because he’s famous.

They share his posts because the posts are funny. (Well, some are about promoting his book and gay pride, but generally, his posts are funny and filled with puns, jokes and internet memes.)


Check your newsfeed. I’m sure that about half of the posts that people share or have shared on it are humorous ones.

That’s because people are more likely to share posts that tickle their sense of humor. So take advantage of that.

4.       Post at the right time

“When” you post is as important as “how” and “what” you post.

If you want your audience to share your post, then you need to post at the time when they are also online and free to browse their newsfeed or followed pages.

A study found that more people Tweet on the weekends, and in the afternoon or evening, probably because they’re more likely to go on social media when they’re free to do so – meaning not at work or in the morning when most people are busy.

If you and your target followers are in different time zones, try and focus on the afternoon or evening of your followers’ time zone and focus on posting more when the weekend comes around.

5.       Don’t post too much

This seems counterintuitive, but the more your posts show up on people’s newsfeeds, the less likely people are to repost your stuff.


Most people don’t like spam, and are more likely to get annoyed and block your posts from showing on their feeds rather than share your posts, if you overdo it. Multiple “please share” postings in a row are especially more likely to induce the opposite effect.

Limit your posts to once every 15 minutes, or even once an hour – but at the same time, don’t post too infrequently that people forget about you. The safe thing is to make sure to post at least twice a day, especially at the times when people are more likely to be online.

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