Content Marketing With Tumblr

How much do you know about the microblogging site Tumblr?

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It was launched a few years back, in 2007, and it’s been having a staggering rise to stardom ever since.

And if you haven’t been thinking about how to effectively add Tumblr to your marketing efforts, you could really be missing out.

See, the great thing about Tumblr is how easy it makes it to share your content with both Tumblr and non-Tumbler users – so you can get a big audience without having to spend a ton of money on marketing.

Of course, before we get into the why and how of doing things on Tumblr… keep in mind that not every brand belongs on Tumblr.

Tumblr’s a little different from the other social media platforms in that it allows you the ability to be more visual and less verbose.

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That means it’s perfect for sharing short bursts of content like photos, charts, quotes and videos. Long posts are also okay, but not too often.

The three blog categories that work better than others on Tumblr are fashion, large websites and publishing/broadcast media.

Tumblr may not have been what you were looking for when you first got started on social media, but it’s evolved into a blogging solution where you can create engaging and diverse posts in much less time than other platforms, while taking advantage of the social networking stuff it offers as well.

One thing to remember – Tumblr is all about content.

Think of it as a virtual display case, or an ever-expanding catalogue of visual art.

It’s all about showcasing and sharing content. Tumblr users will know good photos, GIFs and blog posts when they see them, so if you master the platform to ensure that your branded work is what they’re looking for, then they’ll broadcast your content far and wide for you.

Here are some tips to help you with your content marketing efforts on Tumblr:

1. Pick the best format.

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On Tumblr, photos are the most popular content, followed by animated GIFs, text and video. Audio is also getting to be big.

Content marketers need to take note of this information and use it to make wise choices about the content they promote.

If it’s a choice between a branded photo and a video, you could consider posting the photo to Tumblr, and using the video somewhere else.

You could also recycle content you already have into something that Tumblr users will identify with, like compiling frames from a video into a GIF.

Consider which content formats your Tumblr followers are most likely to engage with and share.

2. Follow your fans.

Following your fans is an important courtesy on Tumblr that shows that your brand is listening and appreciates what they have to say.

Some brands don’t do this, and that’s a mistake.

Tumblr’s not like Twitter, because it doesn’t display following counts (though you can choose to publicize this is you want).

So there’s no need to worry about suspicious-looking follow and follow-back numbers.

By following your fans, you’ll get to know them, and can expose yourself to their content… and even share their content, which might be useful for your content strategy.

3. News? Not on Tumblr.

On Tumblr, your posts need to have a long shelf life.

News doesn’t do very well on a site like this.

You can of course mix up your content, and there’s no harm in having a long post once in a while. Create some guides, how-to posts, and lists.

Whatever you decide to post, remember that it’s best to go with posts that are evergreen.

4. Tag wisely.

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Unlike search engines, Tumblr relies on tags, not keywords.

You need to choose tags that explain and categorize the content you create.

The optimum number of tags is between 7 and 12, so it won’t look like spam. It’ll also help your post to be found in more searches – and that’s the whole idea, you want to end up in as many searches as possible.

Choose relevant tags – if you create niche content, then use niche tags to categorize your content.

5. Keep it customer-friendly.

You won’t be able to create a following on Tumblr if you treat it like a marketing dumping ground.

There are sites like LinkedIn or Twitter for business networking, but Tumblr is geared to the creative side of business.

Tumblr users will be suspicious of marketing ploys – so if you go in with a heavy marketing approach, you won’t be able to grow.

Instead, figure out what your target audience will respond to and give it to them.

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