6 Tips to Increase Your Facebook EdgeRank

You may not have heard of EdgeRank before.

You know how when you do a Google search, Google sorts through the list of websites and only displays the top sites on the front page of search results?

Well, Facebook does the same thing with posts on your newsfeed, but it’s called EdgeRank.

An “Edge” just means any activity that occurs on Facebook that can potentially create a newsfeed story – Likes, Comments, Tags or any public activity like that. Facebook will use the EdgeRank algorithm to filter the posts on your newsfeed and show you posts that it thinks are most relevant to you.

edgerank

I could get into the algorithm and how it calculates stuff, but I won’t. It’s not that important and tbh I don’t understand it anyway.

Instead, I’ll just tell you what you really want to know: why does Facebook’s EdgeRank matter?

Well, I’m assuming that if you and your business/brand have a Facebook page, and you share content with your fans, then one of your goals is to have your content seen and shared by as many people as possible.

If you can increase your EdgeRank, then you have the best chance of making sure that your content appears on your followers’ newsfeeds regularly.

And you want your content to appear on their newsfeeds, because 27% of the time, Facebook users are looking at their newsfeeds. Your posts and content are 40-150 times more likely to reach your fans in the newsfeed rather than from your page.

So, here are 6 tips on how to increase your EdgeRank:

1. Keep it short

post length

Posts with more Likes, Comments and Shares are more likely to be rated as ‘Top Stories’, which makes them more likely to show in people’s newsfeeds. (The default setting for sorting posts in most newsfeeds is ‘Top Stories’.)

And posts that are between 100-250 characters have shown to get 60% more Likes, Comments and Shares than longer posts.

2. Pictures speak a thousand words

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Posts of photos, photo albums and videos get 120%, 180% and 100% more engagement, respectively.

It’s also been proven that the larger the photo, the more appealing it will be.

The next time you post something, make the main focus an image, accompanied by a short blurb and a shortened URL. Make your content visually appealing.

(If you’re wondering what kind of image posts boost engagement the most, find out here.)

3. Fill-in-the-blanks and questions

askquestions

You can ask simple opinion-driven questions or “fill-in-the-blanks” type of questions. You’ll get 90% more engagement with your posts this way.

For example, post something like “Question: iPhone or Android?”.

Then sit back and wait for the comments to flow in.

It doesn’t even matter if some people answer “neither”. They still commented, didn’t they?

4. Post regularly

96% of fans never go back to your page after visiting it the first time.

So you need to be consistent and post daily – at least one or two posts a day – to reach your fans and remind them of your presence.

5. Post at the right time

time of day

Most people engage with pages between 9pm – 10pm on Facebook, so find a time to post when most people will be on. Then they’ll be more likely to see what you posted and respond.

Don’t just post whenever you’re free. People might see your post, but may not have the time to respond to it – and you want them to respond in some way, even if it’s just them clicking ‘Like’.

And don’t expect them to respond later. Chances are if you wait for people to finish work and go home, they’ll have forgotten about your post. Remember that all posts get old after 12-24 hours.

6. Understand which actions matter most

weight

Not all actions are created equal. Different actions have different effects on your EdgeRank status.

Shares are the most important, because the more shares your post gets, the more chance it has of appearing in feeds.

Comments are the next important, followed by Likes and clicks.

You don’t want to post aiming for shares though, because that’s a bit short-sighted.

Instead, you can look at other pages similar to your own, and see what type of content gets shared most. That’ll give you ideas that you can use when creating posts for your page.

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