5 Image Posts That Boost Social Media Engagement

If you actively post on social media, one thing you may have noticed is that posts with images will almost always get more engagement than posts without.

Why?

Well mostly it’s to do with how the newsfeed algorithm gives weight to image/video posts… see, content may be king, but visuals rule.

On social media, an image is worth a lot more than just a thousand words.

In fact, all the latest studies and statistics show that images will command a lot more attention than just text or links alone – so if you want more clicks, likes, shares retweets and comments, you’re going to want to include more images with your social media posts.

Especially since sites like Facebook and Twitter have redesigned their algorithms to give more emphasis to image posts (meaning that posts with pictures are more likely to appear on newsfeeds than other types of posts).

So, now we’ve established that you should be posting more image posts… let’s take a look at what types of images can help you boost your social media engagement.

1. Product images.

Every brand or business has a product, right? So take some photos and show it off.

Don’t buy into the myth that people only like to see pictures of your product if you’re selling say, food or clothes. That’s not true.

The best way to show off your product online is through images and pictures – especially if you can figure out a creative or cool way to do so.

Like this picture from Nike’s Instagram:

Nike-Instagram-Photo

2. Team pictures.

Some studies say that there’s less engagement on photos of people, but that doesn’t explain the amazing levels of engagement most brands have when posting photos of their teams.

No matter what the numbers say, your followers will love it when you take pictures of yourself and your colleagues and share them on social media.

This helps humanize your brand – people do business with people, and it’s good to remind your followers that there are people behind your products.

And no, it doesn’t even matter if the pictures are of you guys being a little crazy. It’s social media, after all – unless your brand image requires you to look all serious and formal, in which case, tailor your photos accordingly.

For example, take this photo of my team and I after our last office Christmas party:

xmas-team

3. Fan photos.

Once in a while, turn the spotlight on your fans.

If they post a photo of themselves using your product, shine the spotlight on their photo by sharing or retweeting their post.

It’s a great way to thank them for their support, and you’ll find them responding by being more loyal to you and your brand in the future.

4. Infographics.

If you have the skills – or know someone who does – you can create your own graphics from scratch.

Make infographics, or posters – all you need is a good combination of words, pictures and data and some sort of graphic design tool.

If you need them, there are even some free online tools that you can make use of, like PicMonkey.

infographic40

5. Candid shots.

Social media is all about communicating with your followers/fans in real time.

Your followers will love to see candid, spontaneous shots of you and your team in action, or even random shots of whatever’s going on in your office and behind-the-scenes images.

Depending on the shot, it can have more of an effect than obviously posed pictures.

 

 

 

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