5 Advanced Tips For Content Promotion

I realize that I say a lot about creating content, but not much about promoting it.

Content creation isn’t the end of the line. You want to get your content out there for people to see – and that process is known as content promotion: the act of announcing what your content has to offer, and ensuring that it gets distributed to the people that want to see it.

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In my defense, content promotion is an often overlooked process.

However, it’s not always as easy as people assume it to be. Most of the time, you have to go beyond just clicking the “Post” and “Share” buttons.

Getting the fundamentals of sharing on social media right is the first step.

After that… well, here are a few advanced tips for promoting your content.

1. Get quotes from influencers.

Before publishing that new blog post or piece of content, reach out to a few influencers in your industry or niche.

Tell them the topic of your content, and ask if they would be willing to provide their point of view.

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If you need help contacting influencers, here’s a great app called Buzzstream¬†that you can use. You just have to provide it with information about your niche, and you’ll get a ton of contact information for people within that particular niche.

Anyway, once you have the contact info, reach out to a few influencers. Not all of them will respond, but at least one or two should be willing to give you the killer quote that you need. Once you have that, put it in your blog post or content and publish it, then just let the influencer know, and give them a link to the post so they can share it on social media and include it in their email newsletter.

With backing from an influencer, your content will seem a lot more reputable – and you get the added bonus of getting your content shown to a whole new audience who may not have heard of you before.

If you need a template of an email you could send out to influencers, here’s one from Kissmetrics:

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2. Mention your expert sources

If you managed to get an expert’s quote, or something like an interview, then make sure to mention the expert when you’re sharing the content on social media.

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Otherwise how would people know about your awesome interview with say, Oprah?

You can also pull out snippets from your content for your content promotion, to be used when you post. These snippets can be:

  • variations of the title
  • short quotes of the content
  • statistics from your content

Also, make sure to link to the expert’s social media profiles or website when mentioning them. Tell them that your content has been published – most of them will help you reshare.

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3. Convert the content into a video.

More and more people are watching videos these days. It’s become quite an effective marketing tool, as you can find out here.

Of course, if possible I’d suggest that you produce the content as a video from the start – but if you didn’t, that’s fine, too.

For example, if you did a blog post, tutorial or guide, you can convert that into a video, and then upload it to YouTube, Vimeo or other video sharing site, then share it on your social media platforms.

You can also combine this with my previous tips and get influencers to contribute to your video and help you share it. 

Plus, search engines like Google also recognize that videos are becoming more and more popular. You’ll notice that when you do a search, there’s usually a video or two ranked in the first 5 results.

But it’s not about being the top ranked here. For videos, what’s important is that people can see a thumbnail of your video in the search results, because this can help increase your click-through rates.

4. Convert content for SlideShare.

SlideShare has one of the biggest audiences online right now, according to Alexa.com.

Basically it’s a site that allows people to upload and share their presentation slides. And like YouTube videos, SlideShare presentations often rank very high in search results, so make sure to optimize your slide deck titles and description to give your content the best chance of being found.

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It shouldn’t be difficult to turn content such as webinars, videos and blog posts into slide decks for SlideShare.

Include a link back to your website and other social media profiles.

5. Link to your newer content from your most popular content.

You can find any number of free analytics programs online to help you find out which of your archived content is the most popular on your blog or website.

Take look at the pages with the most traffic from the last 6 months or so, or find out which is the most shared, and include a link to your newer content.

You can do this in several ways:

  • adding links within the text
  • put a link in the sidebar
  • include a related content section at the bottom

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All the best putting these advanced tactics to work for you!

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