5 Advanced Tips For Content Promotion

I realize that I say a lot about creating content, but not much about promoting it.

Content creation isn’t the end of the line. You want to get your content out there for people to see – and that process is known as content promotion: the act of announcing what your content has to offer, and ensuring that it gets distributed to the people that want to see it.

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In my defense, content promotion is an often overlooked process.

However, it’s not always as easy as people assume it to be. Most of the time, you have to go beyond just clicking the “Post” and “Share” buttons.

Getting the fundamentals of sharing on social media right is the first step.

After that… well, here are a few advanced tips for promoting your content.

1. Get quotes from influencers.

Before publishing that new blog post or piece of content, reach out to a few influencers in your industry or niche.

Tell them the topic of your content, and ask if they would be willing to provide their point of view.

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If you need help contacting influencers, here’s a great app called Buzzstream that you can use. You just have to provide it with information about your niche, and you’ll get a ton of contact information for people within that particular niche.

Anyway, once you have the contact info, reach out to a few influencers. Not all of them will respond, but at least one or two should be willing to give you the killer quote that you need. Once you have that, put it in your blog post or content and publish it, then just let the influencer know, and give them a link to the post so they can share it on social media and include it in their email newsletter.

With backing from an influencer, your content will seem a lot more reputable – and you get the added bonus of getting your content shown to a whole new audience who may not have heard of you before.

If you need a template of an email you could send out to influencers, here’s one from Kissmetrics:

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2. Mention your expert sources

If you managed to get an expert’s quote, or something like an interview, then make sure to mention the expert when you’re sharing the content on social media.

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Otherwise how would people know about your awesome interview with say, Oprah?

You can also pull out snippets from your content for your content promotion, to be used when you post. These snippets can be:

  • variations of the title
  • short quotes of the content
  • statistics from your content

Also, make sure to link to the expert’s social media profiles or website when mentioning them. Tell them that your content has been published – most of them will help you reshare.

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3. Convert the content into a video.

More and more people are watching videos these days. It’s become quite an effective marketing tool, as you can find out here.

Of course, if possible I’d suggest that you produce the content as a video from the start – but if you didn’t, that’s fine, too.

For example, if you did a blog post, tutorial or guide, you can convert that into a video, and then upload it to YouTube, Vimeo or other video sharing site, then share it on your social media platforms.

You can also combine this with my previous tips and get influencers to contribute to your video and help you share it. 

Plus, search engines like Google also recognize that videos are becoming more and more popular. You’ll notice that when you do a search, there’s usually a video or two ranked in the first 5 results.

But it’s not about being the top ranked here. For videos, what’s important is that people can see a thumbnail of your video in the search results, because this can help increase your click-through rates.

4. Convert content for SlideShare.

SlideShare has one of the biggest audiences online right now, according to Alexa.com.

Basically it’s a site that allows people to upload and share their presentation slides. And like YouTube videos, SlideShare presentations often rank very high in search results, so make sure to optimize your slide deck titles and description to give your content the best chance of being found.

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It shouldn’t be difficult to turn content such as webinars, videos and blog posts into slide decks for SlideShare.

Include a link back to your website and other social media profiles.

5. Link to your newer content from your most popular content.

You can find any number of free analytics programs online to help you find out which of your archived content is the most popular on your blog or website.

Take look at the pages with the most traffic from the last 6 months or so, or find out which is the most shared, and include a link to your newer content.

You can do this in several ways:

  • adding links within the text
  • put a link in the sidebar
  • include a related content section at the bottom

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All the best putting these advanced tactics to work for you!

All You Need To Know About The New Facebook “Ask” Button

Facebook’s getting to be a bit of a nosy old biddy… or rather, it’s giving your friends the chance to be one.

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Just last week, Facebook installed their new “Ask” button, which will allow curious friends to request the actual relationship status of their crushes – or friends who haven’t listed down their relationship status on Facebook.

If you ask me, it’s slightly awkward, really. The way I see it, if a person hasn’t listed their relationship status down, there’s probably a reason for it.

Still, I guess the reason Facebook is bringing out this new feature isn’t to rub salt into any emotional wounds, but to help bring people together on their site.

Here’s how the “Ask” button works.

The button will appear on your profile if you haven’t publicly set any relationship info on your profile. However, it will only be visible to your friends.

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As you can see, clicking on the button brings up a little pop-up where you can type in a note, if you like.

Interestingly, assuming the person responds, only the asker will be able to see the relationship status – it remains invisible to other users. (Though you can also choose to announce it to your entire Friends list, should you so desire.

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Other things you need to know about the “Ask” button:

  • You can also “ask” about other information, such as where a person’s hometown is, or which high school they attended.
  • There’s currently no way to turn this feature off.
  • You can’t see the button on your own profile page (for obvious reasons).
  • You can ask for the relationship status of users of the same or opposite gender.
  • Marketers can use this new feature as well.

It’s generally understood that by answering an “ask”, Facebook users will be providing their data to marketers.

This new “Ask” button can help provide valuable information to help marketers to better target their ads and services to Facebook users.

And not just about relationship info. Since people can also request other information as well, technically a person’s friends’ general enquiries could potentially provide marketers with telephone numbers, addresses, email addresses and all sorts of other mouth-watering data.

In a way, it’s kind of scary. Which is probably why most people aren’t actually very happy with Facebook’s attempt to get in on the dating site game.

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But really, who would actually be happy that even more of our personal info is being released to marketers?

And who would be happy that now people are allowed to pester you with personal questions – even people who have limited privacy settings on your Friends list?

But then again, it’s not like we’re going to quit Facebook over this, right?

You don’t have to answer the “Ask”s. And you don’t have to respond to your friends’ questions.

And as for marketing data… we can only wait and see exactly how useful this annoying new feature is going to be.

5 Tricks To Boost Your Email Open Rate

Email marketing has become an essential part of engaging and targeting client and prospects online.

In fact, 97% of small businesses use email marketing to connect with their customers, according to eMarketer.

However, with so many emails being sent to people’s inboxes, the problem is that your marketing email would literally be one in a thousand. And subsequently, the chance that people will open and read your email would also be about that high.

For marketers, achieving a high email open rate is highly desirable – because without the “open”, you have no chance to “close” (i.e. make a sale, get the customer to click on a link or sign up for something on your site).

Here’s the thing – most people make the decision about whether or not to open an email based on the subject line.

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So what you need to do is learn the 5 simple hacks I’ll be talking about here to optimize your email subject lines and boost your email open rate.

1. Keep it suited for mobile screens.

This is the age of the smartphone, and many people nowadays tend to check their email on their phones.

So when crafting your subject line, it’s best to think of how it will appear on mobile devices.

Iphones, for example, cut off subject lines at 35 characters.

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If the text is too long, Android phones will “push” the text down to the next line.

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Do some research on your customer base. In the US, the majority of email clients are Apple devices. In Asia, more people tend to use Androids.

Also, don’t just stop at the subject line. While you’re at at, assume that the entire email will be viewed on a mobile device, and optimize your email content accordingly.

2. Keep it short.

We already know that people are more likely to watch shorter videos. The same is true of email subject lines – the shorter they are, the higher the chances that people will click and open.

Subject lines with 6-10 words tend to have the highest click-and-open rates, while subject lines with 0-5 words had the second highest.

Take Obama’s email campaign subject lines, for example (remember I talked about it before?). These were some of the top converting ones that brought in the most donations:

  • Hey
  • I will be outspent
  • Would love to meet you
  • Change
  • The most popular Obama
  • Last call: Join Michelle and me
  • Thankful every day
  • The one thing the polls got right

I do encourage you to come up with your own, and test to see what works for your customer base.

3. Don’t try to trick your audience.

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Never try to trick your readers with a vague or misleading subject line.

Most people want to read through their emails quickly, so at most they won’t want to spend more than 15 seconds or so reading your email.

Keep your subject line focused on one topic, and get to the point quickly.

4. Personalize your subject lines.

People tend to respond better to subject lines that are personalized. This can mean including the user’s first name in the subject line, or  using pronouns like “your” or “you”.

Some marketers also like to send out personalized emails based on the customer’s actions on their site, which can also work well.

Subject lines that include the recipient’s first name have shown to have a 16% higher open rate, and personalizing the first and last name had the strongest impact on open rates.

5. Research and avoid typical spam words.

You don’t want your email to end up in someone’s junk folder.

Also, some words just sound spammy or scammy, and you need to avoid them if you want people to open your email and read it.

Words such as “free” or “act now”, for example, tend to look suspicious, not just to spam folders but to your customers as well.

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Putting your company’s or newletter’s name in the subject line might also help – if people know the email is from you, they’ll be more likely to trust it.

Conclusion

There is no such thing as the perfect email or subject line, and there’s no one way of doing things that will guarantee the best results every time.

No matter what, you need to test your email subject lines and see what works best for you and your list.

New Twitter Profile Is For Everyone – Like It Or Not

So, Twitter’s announced that whether users like it or not, everyone’s going to have the new Twitter profile by May 28th.

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This major layout change was announced sometime early last month, and was rolled out for new users, and some existing users as well.

The reactions have been pretty mixed so far, but not everyone is happy with the oddly “Facebook-esque” new design.

Here are the basic changes:

  • Bigger – All the main page elements are bigger, even Tweets – with more popular Tweets being bigger than less popular ones. If you’re a new user, then all your Tweets will be big until you get more followers/retweets. Now your Twitter profile will be less text-heavy, but arguably more overwhelming for new users.
  • New default avatar - Last time, the default profile picture was an egg. Now, it’s a silhouette (that again looks remarkably like Facebook’s default profile image).
  • Following list - Instead of the old list, you get a screen full of Pinterest-like cards showing off the profile image, description and header image for each person you follow.
  • Tweets – besides the fact that now popular Tweets will be bigger, now users have the option to “pin” a Tweet to their profile page, which everyone will see on the top right.
  • Images - Photos and pictures posted to Twitter feeds will be bigger, instead of the old style where you had to expand to view the pic (which would usually be posted as a link if it was too big).

Of course, there are more, but you’ll probably come across those as you go along.

While regular Twitter users are moaning and whining about the change – because really, if people wanted to be on Facebook, they’d just open a Facebook account, right? – some brands have already stepped up to the challenge and have started experimenting with the new layout.

Here’s how you can make the best of Twitter’s new layout:

  • New header image/profile pic

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If your brand was already on Twitter, unfortunately that beautiful profile image that you designed previously isn’t going to cut it any more. The dimensions have changed, and the first thing you should do is redesign and resize your header photo and your profile image (which is now justified to the left).

If you’re just getting started on Twitter… you’re still going to have to design a header image for your account, to take advantage of all that space Twitter’s given you.

Remember that the header image/profile image you design needs to be designed so that it can be viewed well on both mobile and desktop screens, as well as Twitter’s new Following list.

  • Background image

Twitter users now have better control over the background image and its elements, because now you have the flexibility to align the image.

This allows brands to make use of both the right and left side of the background image to display rich, engaging content.

  • Focus on content.

Users can choose what type of content they want to see in their feeds, which existed before, but now allows you to focus on Tweets, Photos/Videos, Following/Followers and Favorites.

Brands should be aware: If you favorite your own posts, it will show up here as duplicate content, and your followers will look down their collective noses at you because you don’t go out there and favorite other people’s content.

But depending on the type of content you want to focus on, this could be a good thing. For example, check out Skype’s Photos/Videos feed:

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  • Pinned Tweets

This works just like Facebook’s pinned posts, allowing you to pin a Tweet to the top right of your profile page, making it easier for people to notice and see what you’re about.

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It would be better if this came with scheduling abilities – because it would be all too easy to forget that you have old content pinned. However, right now it doesn’t… but you can still use the feature to show off your best Tweets or draw your followers’ attention.

For example… if you’re running a hashtag campaign, pin a Tweet to let your followers know what hashtag to use.

However, be aware that pinned Tweets work better for those who use Twitter from their desktops, and the experience will be different when viewing pinned Tweets on mobile.

5 Reasons To Use Video Email Marketing

Have you been doing email marketing, and wondering if it’s possible to incorporate video content into it, instead of just boring text and pictures all the time?

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After all, video is currently one of the fastest, most effective marketing mediums. On social media, sharing a video with your followers is a great way to increase conversions, brand awareness or to help educate people.

Well, it may be slightly tricky, but yes, you can embed videos in your emails to send out to your list.

In fact, 50% of marketers who tried using video in their email campaigns have seen increased click-through rates, increased sharing and forwarding, and increased time spent reading the email. 

If planned and managed effectively, video email marketing can actually be a pretty powerful marketing tool.

Here are some of the benefits you can get from a video email marketing campaign:

1. It gets across more easily.

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Video emails hook viewers and speed up the engagement process. They draw viewers’ attention and are more likely to make an impact.

Your subscribers will also be more likely to find videos more interesting than plain text.

Customer engagement is one of the most important elements in a digital marketing campaign. Consumers now expect brands to communicate with them on a more personal level, with the rise in social media and email marketing.

Video email marketing is the epitome of this trend, bringing back the human element in marketing by allowing customers to connect a face to a name and see who they’re doing business with.

2. It saves time.

A picture may paint a thousand words – but if it does, then a video paints a million.

While plain text emails have to be kept short in order to hold readers’ attention (which often results in having to cut out crucial details), you can use a video to explain much more in the same amount of time, or less.

Imagine that you want to show off how a new product works, and have to somehow condense everything into one text email.

Now imagine that you just need to film a short video detailing the process, and send it out to your viewers. Which is easier and more effective?

Video emailing saves time for both the sender and receiver, and can give more information in less time, as well as make a complex subject easier to understand.

3. It’s viral.

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Videos have the potential to go viral very quickly, and viewers tend to respond more positively to a product after watching its video.

The very nature of video marketing is such that it will allow your video to be spread across the web like a virus. That’s what makes video email marketing a good market penetration tool.

Just consider how easily a YouTube video can spread across the Internet like a wildfire…. That’s the possibility that your basic video email could turn into a viral video and be seen by thousands of people all over the world.

4. It maximizes brand saturation.

Cognitive scientists have discovered that most people tend to think in images rather than words. That’s why most people tend to remember visual information better, especially when animated, and with sound.

That means that people are more likely to recall information from a video they watched, rather than from reading a carefully crafted text email.

If brand saturation and customer retention are your goals, then video email marketing is definitely a powerful tool you can use to achieve those ends.

5. It’s good for SEO.

Video emails can actually help improve your Google search ranking.

This is because online videos can become popular and draw lots of attention.

That in turn leads to more sharing and interaction and social media, which will give you that SEO boost that you need for your brand.

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If you do decide to get started with video email marketing, just remember that there is such a thing as “too much” of a good thing.

Video emails should not be used to substitute or accompany text and images just for the sake of doing so, but instead as a way to deliver a better experience than regular email marketing messages. 

Save video emails for opportune moments, when you want to “wow” your existing and potential customers. Plan out your campaign by studying web analytics and user engagement behaviour, in order to get the best results from your video email marketing campaign.

5 Image Posts That Boost Social Media Engagement

If you actively post on social media, one thing you may have noticed is that posts with images will almost always get more engagement than posts without.

Why?

Well mostly it’s to do with how the newsfeed algorithm gives weight to image/video posts… see, content may be king, but visuals rule.

On social media, an image is worth a lot more than just a thousand words.

In fact, all the latest studies and statistics show that images will command a lot more attention than just text or links alone – so if you want more clicks, likes, shares retweets and comments, you’re going to want to include more images with your social media posts.

Especially since sites like Facebook and Twitter have redesigned their algorithms to give more emphasis to image posts (meaning that posts with pictures are more likely to appear on newsfeeds than other types of posts).

So, now we’ve established that you should be posting more image posts… let’s take a look at what types of images can help you boost your social media engagement.

1. Product images.

Every brand or business has a product, right? So take some photos and show it off.

Don’t buy into the myth that people only like to see pictures of your product if you’re selling say, food or clothes. That’s not true.

The best way to show off your product online is through images and pictures – especially if you can figure out a creative or cool way to do so.

Like this picture from Nike’s Instagram:

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2. Team pictures.

Some studies say that there’s less engagement on photos of people, but that doesn’t explain the amazing levels of engagement most brands have when posting photos of their teams.

No matter what the numbers say, your followers will love it when you take pictures of yourself and your colleagues and share them on social media.

This helps humanize your brand – people do business with people, and it’s good to remind your followers that there are people behind your products.

And no, it doesn’t even matter if the pictures are of you guys being a little crazy. It’s social media, after all – unless your brand image requires you to look all serious and formal, in which case, tailor your photos accordingly.

For example, take this photo of my team and I after our last office Christmas party:

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3. Fan photos.

Once in a while, turn the spotlight on your fans.

If they post a photo of themselves using your product, shine the spotlight on their photo by sharing or retweeting their post.

It’s a great way to thank them for their support, and you’ll find them responding by being more loyal to you and your brand in the future.

4. Infographics.

If you have the skills – or know someone who does – you can create your own graphics from scratch.

Make infographics, or posters – all you need is a good combination of words, pictures and data and some sort of graphic design tool.

If you need them, there are even some free online tools that you can make use of, like PicMonkey.

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5. Candid shots.

Social media is all about communicating with your followers/fans in real time.

Your followers will love to see candid, spontaneous shots of you and your team in action, or even random shots of whatever’s going on in your office and behind-the-scenes images.

Depending on the shot, it can have more of an effect than obviously posed pictures.

 

 

 

4 Tips For Increasing Customer Loyalty

Notice how almost every big Internet marketing “guru” out there nowadays usually focuses on teaching you how to grow your customer base… and says nearly nothing about retaining the customers you have?

I mean, don’t get me wrong. It’s important to keep growing your followers and getting new customers. But that’s only half of the battle.

In order to drive profitable growth and stay ahead of the competition, you also need to retain your customers beyond the initial purchase.

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The truth is, at the end of the day retaining your customers is a lot more profitable and cost-effective than it is to focus on new customer/user acquisition by about 7 times, according to studies done by the social analysis platform SumAll.

Here are the findings from the SumAll analysis:

  • 25%-40% of the total revenues from the most stable businesses in the SumAll network come from recurring customers
  • Steady customers can actually help businesses weather lean economic times
  • Businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with fewer recurring customers

It’s pretty safe to say that your business should also focus on increasing customer lifetime value and loyalty, and not just on finding new customers.

So instead of just focusing on increasing your social media reach, focus more on building long-term relationships and having meaningful engagement with your current followers.

Here are some ways you can do this:

1. Feature your followers in your content.

Put your fans in the limelight.

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If your fans have shared your content or said something good about your brand to their followers, reward them and let them know how much you appreciate them. You can do this by sending them free online coupons or sharing what they said, or giving them a shout-out. You can even take their advice concerning your product (and credit them for it, of course).

Once your fans see you reciprocating, they will likely make your brand a priority and could easily become one of your most valuable marketing assets.

Regularly engage your followers with contests, make sure everyone knows who won, and create a lot of buzz while you’re at it.

2. Give your fans something your competitors aren’t. 

And I’m not talking about discounts. I’m talking about features, services, resources – things your customers will place some real value on.

For example, SumAll provides their customers with an image library which has sets of images that are free to download and use. They invite people to use the images on their blogs, websites, emails, and other marketing efforts.

You may not have a suitable product/service to provide customers with this type of extra value. If so, do it through your customer service.

Ask customers about their interests and PM them with offers or updates that they might be interested in. Take some initiative and try to answer your customers’ needs and questions before they ask them.

It may seem like a lot of hard work, but the little extra effort you put into making sure your customers keep coming back will pay off in the end.

3. Solve problems for your customers.

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Of course, every good product should solve a problem for your customer.

However, I mean that you should go beyond your actual product and provide them with a little something more that makes their lives easier on a regular basis.

For example, QuickSprout has their website analyzer, and Portent has their content idea generator.

Start by understanding your customer and what they need to make life easier, then fill that need. If done right, your customers will rely on you for more than just your product/service, and you’ll become almost irreplaceable in their lives.

4. Be there for your customers.

You may have your own customer service channels, and don’t consider your social media accounts or blog to be the primary channel for answering questions or addressing concerns.

However, customers are still going to be asking those questions and making their complaints there. And when that happens, whoever’s manning your social media account needs to know how to help your customers to solve their problems – and that doesn’t necessarily mean directing them to the customer service page or email address.

One common point most truly successful businesses have is great customer service, that actually takes their customers by the hand, and either walks them through solving the problem, or directly connects them to the person who can help them (without having to wait for an email response or be on hold for hours).

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Providing people with a good customer service experience is definitely a better idea, because people who had a bad experience with customer service are 50% more likely to talk about it on social media… and share it with their friends and followers about 5 times. WoM is still a powerful tool in this day and age, and you don’t need people spreading bad things about you.

Top 5 Landing Page Myths

It can be a somewhat tricky process, developing landing pages. Most of us spend long hours writing, designing, testing and optimizing, just to get that perfect landing page that successfully converts traffic into leads, and leads into customers.

After all, the landing page is one of the most important parts of the marketing funnel, right?

And yet, after all this time, there is still no general consensus on what exactly needs to be done in order to create the perfect landing page.

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There are, however, plenty of myths that are being spread around the Internet.

Just to make sure that you don’t fall into the pit of landing page myths, I’ve gone ahead and debunked a few for you.

Myth #1 – All conversion elements need to be above the fold.

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This is a common belief. Most of the “experts” tend to agree with it, too.

Supposedly, you need to keep all the important elements of the page above the fold, because your visitors are unlikely to scroll down to read more.

However, various studies (including one by KISSmetrics) have found that the fold doesn’t really affect conversion.

If people are motivated to convert on a page, they will, regardless of where you put your call to action. 

According to KISSmetrics, the most important factor in increasing motivation is compelling copy, regardless of length.

So don’t worry about the fold. The fold is a myth. Instead, work on coming up with copy that motivates and converts.

Myth #2 – Shorter is better.

In Internet marketing, there is no such rule.

If you’re relying on Google for traffic, for example, you’ll actually need to have a decent amount of text on your landing page to get better rankings.

Turns out that the K.I.S.S (keep it short and simple) rule doesn’t always apply.

You’ll need to do some A/B testing to see what works for your landing page when it comes to converting your visitors.

Myth #3 – One landing page is enough.

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Actually, the more landing pages a website has, the more traffic it gets. 

If you only have a few landing pages, you’re actually missing out on leads, traffic and customers big time, and leaving a ton of money on the table.

Every new landing page you create is another opportunity for you to appear in search engines and get your links shared on social media, which means more traffic flow, more chances to sell and boost your advertising income.

So yes, you’re going to need more than just one – most business see a 55% increase when they increase the number of landing pages they have from 10-15.

Myth #4 - Once it’s written, you’re done.

As with most things online, landing pages are in a constant state of flux.

The compelling copy and perfect page design elements that converted so many visitors this week may not be as effective in a few months time.

Heck, with the Internet, some things that worked today may not even work tomorrow!

Be flexible and open-minded, test your landing pages, and keep coming back to tweak and improve things.

You can’t just build them and leave them – especially since landing pages are often the backbone of the marketing funnel.

Myth #5 – Changing the color of your CTA button from green to red will increase conversions.

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Most of the time, this is true for any of your buttons – a red call to action button will almost always outperform a green call to action button.

However, there is no one color that will always be able to convert more and more people.

Depending on your page design and product, you might find that other colors work better for conversions. So get A/B testing and find out what works best for you.

Or you could check out my previous post to get more tips on how to optimize your landing page.

 

Finding Success With Facebook’s New Video Ads

In March, Facebook recently launched the video advertising platform that it’s been testing since September last year.

As per usual with any new changes, Facebook’s rolling out the new feature to small batches of its users at a time, so if you haven’t noticed any video ads in your feed yet, you probably will over the next few months.

The ads will begin to play automatically in your feed, but without sound. If you don’t want to watch the video, you can simply keep scrolling.

If you do want to watch the video, you can tap on it to make it full screen (which will also start playing the sound).

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At the end of the video, there will be a carousel featuring 2 additional videos, so you can easily watch related content, or content from the same marketer.

And if you’re on a mobile data plan, don’t worry – the ads won’t consume additional data. Facebook says the videos that begin playing will have been downloaded in advance while you were connected to Wi-Fi, so they’ll still play even if you’re not connected at the time of playback.

So far, Facebook’s only been testing with a select group of advertisers, but they’ve seen a 10% increase in engagement – people watching, sharing, liking and commenting on videos.

It’s a new, better experience for people, and it’s clearly helping to increase awareness and attention, even over a short period of time.

Facebook’s also taking measures to ensure video ad quality, vetting the ads for creative quality and “watchability” before they reach people’s Newsfeeds.

It’s a whole new way for us marketers to reach our target audience.

So how should we use this tool to generate the best results?

1. Create “soundless” ads. 

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Remember that Facebook’s video ads will start playing automatically and without sound. Users will only be able to watch with sound if they tap and make the video full screen.

However, they’re not going to do that unless the video makes them want to open it first, and seeing a muted talking head isn’t going to help.

If you want to take advantage of this new advertising platform, then you need to create videos that can deliver your marketing message even without sound.

2. Don’t  reuse your TV ads. 

Because it’s Facebook, not TV. It’s a different platform, and what works for traditional TV ads may not translate well here.

You’ll have to do some research into how Facebook video ads are different from TV ads, taking into account the autoplay aspect and sound differences.

The more you learn, the higher the chances that you’ll be able to make a really great Facebook ad that performs well, achieves your marketing objectives – and might even go viral.

3. Keep it short and simple.

People will be more likely to watch a video if it’s shorter, especially if they’re browsing on mobile devices. It’s just how it is.

Anything between 1-3 minutes is usually what you should be aiming for.

Focus on a singular topic, and keep it simple. You need to grab your audience’s attention within the first 7 seconds, so make sure you have a strong opening.

If you have more to say than can be covered in a short ad, then consider making an additional video (or saying it on another ad platform).

Though really, if done right, you can say everything you need to say in just 15 seconds – check out this example of a video ad for Oreo’s Fudge Cremes.

4. Specify your audience.

Just as with normal Facebook ads, you can specify your audience for video ads.

Make sure you specify the best audience for your ads, and don’t cast the net out too wide.

5. Make videos that are entertaining and viral.

Viral Marketing - People on Computers

You need to understand the mindset of Facebook users.

Typically, when browsing their newsfeed, people are looking for information that’s relevant to their social life, friends and events.

Therefore, advertisers will get better results by producing videos that are entertaining and share-able.

It’s still best to built a social following on Facebook, rather than try to make a direct sale right after posting your video ad.

When Twice Is Better Than Once

Everyone knows that content is king.

We’re publishing more and more content every day, to increase engagement, build brand loyalty, increase reach and get more traffic to our websites.

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As marketers, we take content pretty seriously.

Yet still, it turns out we may not be getting everything we can out of the content we create.

There’s a new theory floating around right now – well, it’s not really a theory. It’s been proven to produce results, which kind of removes it from the realm of “theory” and more into “something we should be doing”.

Apparently, if you want to double (even triple) your social media traffic, you need to share your content on social media more than once. 

Mindblowing stuff, this.

Common sense tells us that people don’t want to see multiple posts with the same content, right?

People will complain.

We’ll lose followers/subscribers.

We’ll end up getting fewer shares and less reach. Law of diminishing returns, and all that.

But here are the numbers:

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The numbers above might be hypothetical, but they’re based on real results.

Basically, let’s say you have an awesome blog.

After putting up a new blog post, you share it to social media, as usual. Your content gets a decent amount of clicks and interaction.

Then the next day, you share it again, and get a bit less clicks. That’s okay, it’s expected.

But if you were to share the content again the next week for a third time, the amount of clicks you would get doubles.

Which proves that the more often you share, the more clicks you get.

It’s hard to argue with results like those.

Is it really okay though, to share content more than once?

Based on those results, I’d say yes.

People have strong reactions to content that is shared multiple times on social media.

While most people do get annoyed to see the same content over and over again – the truth is, no one really notices.

Your many social media followers most likely won’t see every single post and update that you put up, in which case sharing your content more times is one way to keep your promise of delivering them more value. (Because if you don’t re-share, they may never see any of your updates.)

It’ll also improve your chances of connecting with your followers.

And even if they do notice, you’ll find that the number of actual complaints you’ll receive is a big, fat ZERO.

With that said, I’m not telling you to spam your followers. 

There’s sharing content multiple times, and then there’s spamming your followers with nothing but the same thing over and over again.

Here’s how to properly share your content more than once:

1. Create a sharing schedule.

Plan a simple schedule of how often you’ll be sharing your content on each of your social media platforms.

Don’t send messages right after each other, or in big clumps – that’s just spamming.

Instead, try a timeline that’s something like this:

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This approach takes into account how each platform works as well, which is why the schedule calls for more frequent posts on Twitter, and fewer on other platforms. You might use social media differently, so take that into account when you plan your timeline.

2. Don’t just duplicate your posts. 

Whenever you share your content, don’t just copy and paste the old share post and repost it again.

Most of us just share the link to our article and the title and that’s it.

But that can get pretty boring – who’s going to click on that, especially if they see it multiple times?

Instead mix things up. For the first post, you could just post title+link if that’s what works for you.

But for the next post, try asking a question or sharing a quote along with the link. Write a teaser message, or share some facts or numbers from the post.

This helps encourage engagement – plus, you can take note of which posts get you more clicks and interaction, so you can improve the way you share content in the future.

3. Optimize according to each social network.

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Social media platforms are not the same. You interact on Twitter differently that you would on Facebook or Tumblr.

There’s no harm in sharing the same content on each network, but you’ll want to optimize the content according to each.

For example, you could just post something short and simple on Twitter (there is that pesky 140 character limit, after all), then when you post to Facebook, use the same message, but add more details, like a bulleted list, or even hashtags.

You want your posts optimized, so you can get the maximum amount of clicks from each different network.

4. Monitor your results.

Keep an eye on things like post activity (has it increased or decreased?), negative feedback (which could imply you need to tweak your schedule a little) or fading interest in your content.

It’s possible to have too much of a good thing, so practice this technique in moderation.

Watch your results, and if it’s not working for you then it’s time to either tweak things or to stop.

However, keep in mind that if done right, sharing your content more than once could actually cause your posts to go viral and bring you some pretty awesome traffic.

There’s a right way and a wrong way to go about sharing your content multiple times though, so be careful and don’t become an accidental spammer, but a successful content marketer.

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