Tribeca Film Festival: Award-Winning Vine Videos

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The Tribeca Film Festival was founded in 2002 and is renown for being a diverse international film festival that supports both upcoming and established directors.

This year they did something really out of the box.

I hate using that term “out of the box.” But in truth what Tribeca did is annihilate the box. There is no box.

Back in January the Vine app was launched for Twitter.

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Basically Vine is a mobile service that allows you to create videos that last up to six seconds and will repeat on loop. When I first saw the news of the tool, I immediately thought of how we as marketers could profit from it via Twitter.

As it is, we’re limited to 140 characters. So we turn to images to tell a thousand words. Now with the addition of video…

And yes, a lot of people said it wasn’t a big deal because we could link to YouTube videos. But honestly, how many of you actually bother to click on a YouTube link on Twitter? Especially if you’re tweeting from your phone. You have to open another browser and wait for it to load.

Vine is awesome.

And I am totally digressing.

Back to the topic at hand.

Tribeca decided to launch #6SECFILMS. A mini film festival just for Vine.

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With four different categories, Viners were challenged to create six second films to tell a story with a beginning, middle and end. They added that unique characters, worlds and plots would give Viners an advantage.

All you had to do to enter was follow @TribecaFilmFest on Twitter, then tweet your Vine film with the hashtag #6SECFILMS.

Winners were contacted via Direct Message and received $600 (a hundred dollars per second).

 

Let’s take a look at this from a social media marketing point of view:

  • Increase of followers by holding a contest
  • Online buzz generated by having a new, unique idea
  • Potential viral hashtag created
  • Brand & reputation established as being fresh, cool and “OUT OF THE BOX”

Now they haven’t released any stats on the campaign yet. But I tracked the hashtag to take a look at the initial numbers.

#6secfilms

To date #6SECFILMS received 119 tweets and reached an audience of over 1,455,000.

To top it all off, the winners were announced yesterday… and the videos are super dope. That means more positive publicity, further solidifying the Tribeca brand as forward-thinking and edgy.

Check out this awesomeness:

#GENRE

This category was open to all mini films that wanted to delve into any genre, whether it was Western, horror, action or my all-time favorite… rom-com.

 

#AUTEUR

For a truly unique script and expression of personal vision. Epic.

#ANIMATE

I think this category is pretty self-explanatory

 

#SERIES

They should have named this category #trilogy. This category is for trilogies.

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