Top 5 Myths About Mobile Marketing

Mobile marketing is a pretty new platform to be on, yet it’s growing at a faster rate than any other marketing platform out there.

By 2015 mobile Internet is estimated to surpass that of desktop use.

So if you’re serious about giving yourself a secondary income stream, or like me, making this your primary one, then it’s time to get started.

There are so many myths surrounding the topic of mobile marketing that I thought I’d dispel some today. And hopefully make your journey to success as efficient and easy as possible.

Myth 1: Everyone has an iPhone

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Not true. Only around 35% of the population owns any kind of smartphone and Android actually has the largest share of that percentage.

Blackberry trails the group with 19%, iPhone has 27% and Android is at 41%.


Myth 2: You must have an app

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Although I believe apps are the future of everything, they aren’t a necessity… yet.

If you are looking to provide consumers with a way to connect with you via mobile, then a mobile website is absolutely fine.


Myth 3: Mobile is a smaller version of the Internet

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The majority of people use PCs to surf social networks and conduct long-term searches. In comparison, mobile users are looking for quick information, price comparisons and to find local businesses.

In fact a third of mobile searches are local with 70% of searches leading to action within an hour.


Myth 4: Only big companies use mobile

Mobile is flexible and doesn’t need to be complicated. 75% of all marketers are planning to add mobile into their marketing mix.

Here are 3 simple ways to get started if you haven’t already:

  1. Get involved with location based services e.g. Foursquare, Gowalla and Facebook Places
  2. Make your website mobile-friendly
  3. Update your company contact info and claim your business listing on Google

Myth 5: Only teenagers use mobile


The average age of a person who sends text messages is 35, and the number of people in this age bracket shopping on their mobile phone doubled between 2007 and 2009.

What’s more, 35-44 year olds are the most likely to have downloaded an app in the last 30 days.

So I hope this gives you guys more insight on the possibilities that lie with mobile marketing. And that it shows you a bigger picture of where you can bring your business!

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