Quick Tips to Make Your Website Mobile-Friendly

The number of mobile web users is steadily increasing and forecast to exceed that of desktop web users by 2014.

What this means is your website needs to be optimized for the mobile market. Although it’s yet another task to add to your growing list of things to do, the benefits of having a mobile site far outweighs the time and effort you put into it.

Why?

Because in mobile marketing, you have the unfair advantage of knowing your visitors’ location.

That means ads will be displayed based on your potential customer’s location. This is especially impressive for local business as it has shown to result in an increase of sales and business.

Research reveals that click-through rates have increased by up to 200% with just the mention of a location in mobile ads.

Yet less than 5% of online businesses have mobile-friendly sites.

be mobile friendly

So if you haven’t already, get one over on your competition and make your site mobile-friendly. Here are a few quick tips to get your started:

Get to the point.

When it comes to your content, keep it precise and concise. Mobile web users tend to be either on the go or multitasking. So make your content easy to digest, clearly laid out and give them what they want.

Easy navigation.

Your site needs to be user-friendly so keep your navigation as simple as possible. Websites that are too complicated have a high chance of visitors leaving without even going through the content.

Allow visitors to contact you.

This could be by adding your official email address, phone number or even somewhere for visitors to leave comments and questions. Make it clearly visible so that visitors don’t have to spend a long time searching for it.

Design for yourself.

As I mentioned in a previous post, 85% of people using their smartphones do so while watching TV. I fall into that category. So I know that I’m rarely giving my full concentration when I’m searching for something online and will quickly disregard sites that are ugly, cramped, use fonts that are too small, have jarring color schemes, hard to navigate or has poor information. Use yourself as an example and create your mobile site to fit what you look for.

So you see it’s not all that difficult. And if you’re using WordPress, you can install plugins like WP Touch which will customize your site so that it becomes more user-friendly.

 

 

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