Facebook Hashtags – Good News For Brands and Advertisers

If you ask me, Facebook seems to be trying to copy Twitter, if not take it over completely. It’s not just the video for Instagram thing. Facebook also recently introduced hashtags for its users.

Twitter didn’t exactly invent the hashtag thing either, but most people online are likely to associate hashtags with them.

Twitter hashtags have long been a huge part of how Twitter users advertise.


I guess Facebook’s no fool, and now they want in on some of that action.

Here’s what they pointed out:

“During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night. The recent “Red Wedding” episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. And this year’s Oscars buzz reached an all-time high on Facebook with over 66.5 million interactions, including likes, comments, and posts. To date, there has not been a simple way to see the larger view of what’s happening or what people are talking about.”

Well, that’s great and all. And to some of us who are in advertising and marketing, this could be a really good thing.


How do Facebook hashtags work?

Everything you need to know about Facebook hashtags in a nutshell:

  • Each hashtag on Facebook has its own unique URL.
  • You can click on the hashtag to open up a list of posts using the same hashtag.
  • You can also click on hashtags that originate from other places, like Instagram.
  • You can search for specific hashtags in Facebook’s search bar.
  • You can compose posts directly from the hashtag feed or search results.
  • Just like with normal Facebook posts, your privacy settings affect who can view your hashtags.
  • Search results for hashtags will also show related hashtags. (Example, searches for “#NBA” will also reveal results for “#basketball”)

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How You Can Use Facebook Hashtags

1. Interest targeting

Advertisers will be able to target Facebook users much more easily now.

Brand XXX may not be able to view a Facebook user’s hashtag due to privacy settings, but because the user hashtagged their brand, targeted ads will now show up on the right of their Facebook pages.


2. Easier campaign tracking

Thanks to campaign hashtags (like the ones SuperBowl ads were using earlier this year), brands will be able to track conversations about their campaigns in real-time.

With real-time status updates on an event, brands will be able to gauge the response and tweak campaigns live as they receive direct feedback from users.

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3. Hashtag jacking

Pre-hashtags, if you wanted to get your Facebook promotions distributed anywhere outside your own connections or friends’ list, you needed to have an epically viral post or to have spent a small chunk of money to promote them.

Now, you get to jump on hashtag trends on Facebook and get more exposure outside of your personal network.

Of course, Facebook has yet to incorporate “trends”, like Twitter. But the opportunity is there now.

Soon, the ability to identify and predict hashtag trends will be very valuable, for content marketers.

And who knows? Right now you can pay to promote your post, maybe in future you’ll be able to pay to trend?


4. Once hashtags go mobile, the possibilities will be endless.

Currently, Facebook hashtags aren’t available for mobile use.

But a spokesperson has promised they’ll be integrating mobile use soon.

And once Facebook users can hashtag on the go, as with Twitter, it’ll open up more doors for advertising and branding.

And I’ve already mentioned real-time tracking… not to mention being able to respond right away to hashtag conversations.

So, if you were thinking of getting into Facebook hashtags, try searching #hashtagtips on Facebook for some great ideas… or even if you want to contribute some of your own.


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