Types Of Websites, Part 1

 

1. Ecommerce

You can create your own ecommerce store using some of the tools indicated above such as Dreamweaver and WordPress among others. You may also choose to create a store with eBay or Amazon. For your site to come alive, you require a web-host to host the site. Next, find a shopping cart software that will allow you to take customer orders, compute shipping costs and sales tax and to give order notifications. Some of the best-known shopping cart softwares that you may use are WP e-Commerce, Shopper Press, 1shoppingcart, e-junkie, and magento. Next, you need an Internet merchant account to enable users to buy products using their credit cards and other payment cards. A good place to start is with PayPal that allows any of your customers to send money through an email address and for you to easily receive these online payments.

Internet Marketing

Whether you create a store on eBay, Amazon or an independent one, ensure that you identify your niche market, properly represent your brand so that customers can link your products with your brand, and pay attention to customer service, as this is what will ultimately determine if customers will refer your business to others.

2. Informational Products

The process of creating a site for informational product is similar to creating an ecommerce site. Some products that you may sell include coaching programs, how-to guides, case studies, and reviews.

Things to consider:

a. Ensure that your site has a consistent design and theme. The header, image, logo, colors and copyright should be of a similar design.

b. Create a home page that indicates the type of products that you are offering. This should be a summary that allows visitors to navigate the site for more information.

c. Remember to optimize your pages for the search engines by making use of relevant keywords for the title, meta-tag as well as content.

d. Incorporate a contact form that allows you to follow up with customers.

e. Include a refund and shipping policy that is easily accessible by all customers and site visitors.

3. WebApps

If you are looking to build web applications for your business, you may use some of the following tools: Conduit Mobile, Google’s Apps for Businesses, App Inventor, iBuildApp, ShoutEm. Alternatively, you may outsource the work to a professional web app developer. Web and mobile applications optimize site user experience, thus allowing site visitors to easily find what they are looking for on your site whether they are using a desktop computer or accessing the site through their mobile phones.

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