The New MySpace as a Marketing Tool?

If you haven’t already checked this out, have a look at the teaser video that MySpace released promoting the new and improved social media platform:

The new MySpace launched officially on January 13, 2013 and with Justin Timberlake attached to the project, there were high expectations set.

In my opinion, it’s messy and won’t be able to compete with the big guns of the social networking world.

However, a few of my peers seem to think it has potential for marketers.

When signing up for an account, you are required to state your role. The options are musician, photographer, filmmaker, curator, designer/creative, entertainer, DJ/producer, brand, venue, writer/journalist, promoter, fan and comedian.

Well I can see that “brand” is probably the best fit for us marketers. But if the other MySpace users are all super creative (as the roles would suggest) then it seems logical to me that you need to be in a rather specific niche to fit the demographic.

The new MySpace has taken on a Pinterest look and feel with different features. The problem for me is that it doesn’t seem to be focused on anything specific. In addition to the Pinterestness of it, you can select video, radio, search for music and social network.

With their target market aged 10 to 25, I remain skeptical on the use of MySpace as a tool in my marketing arsenal.

But then again, I may be wrong.

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