SMS Marketing, Part 1

SMS marketing provides a singular platform that reaches all phone users. The make of the phone and the user’s location do not matter; ownership of a mobile device of any sort is enough for the marketer to reach the target audience though text messaging. SMS stands for short message service and marketers can use SMS for brand campaigns to reach individual customers or groups. Research show that SMS traffic generates $900,000 every minute and that more then 8trn messages have been sent in 2010.


Types Of SMS Campaigns

1. Text Blasting (Bulk SMS)

Text blasting focuses on sending several messages over an extended time. The type of message sent may include general information, alerts, special offers or even discounts. You can leverage the text blasting function to ensure simplified and periodic communication with your target audience. Bulk SMS is easy to use, and allows you to cover lots of ground as far as your target customers are concerned, in only a matter of seconds.

Bulk SMS software can also be installed in your personal computer. It allows for easy selection of numbers and less clicking when sending selective messages to customers. To get the most of out it, consider the nature of response you wish to obtain from your targets, when sending out bulk text messages. The characteristic of your target audience is also an important consideration. For instance, older mobile phone users prefer to speak directly to the person on the other end; it would thus be wise to align your communication in this manner. Age, gender, geography, location, product categories, the nature of prior purchases, expenditure levels and number of transactions a user makes are other important considerations to make.

2. Keyword Response And Smart Texting

Keyword response and smart texting involves concentrating marketing efforts around one identifiable word or phrase. This is the word of phrase used when customers will use when they need to text back to subscribe for a service or to participate in a contest. The keyword can also be used in other instances including:

a) access to coupons for free drinks, food and other products

b) access to important news or updates about your business

c) securing booking for upcoming events

d) reminding people of appointments or activities

e) access to promotions

As an example, the keyword used for a free ebook promotional might be ‘ebook’ or ‘kindle’. Additional information can be included in any messages or responses you send to remind customers about your service, products, sales currently running or other events and appointments.

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