SEO Tips, Part 2

To make your website show in Google organic searches, you need to consider the three primary keys to findability that Google utilizes to rank websites. Master these and your site will always be at the top.

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1. Focus On CONTENT (On-Page SEO)

Knowing that 16% of all the Google daily searches are new (source: Google Internal Data), one of your main areas of focus should be to provide useful content on your site for your users and have a site that is easily readable by the search engines. SEO writing is a tough cookie to crack, because you’ve got to use your preferred keywords in such a way that they do not appear as if you were writing to boost your rankings.

If you’ve got content that people will find interesting, they will return and link to it and Google will award you with a better ranking. If you’ve got content that looks like it came out of an article spinner and therefore is less readable in the eyes of Google you are attempting to spam your visitors and therefore Google will drop your ranking as this violates their mission statement. Your keyword shouldn’t repeat more than 3 times (at the beginning, in the middle and at the end) in a 500-1000 words article. Put your keyword in bold or italic and also use variations of it. It is also worth noting that websites that can be very pleasing on the eye, such as those created with Flash, are not always the most favored by Google. Sometimes keeping things simple is more effective for Google ranking.

2. Focus On LINKS Coming Into Your Website (Off-Page SEO)

Google ranks sites by the votes (also called ‘backlinks’) it gets from other sites. These ‘backlinks’ are a critical component to the ranking feature because they are an indicator to the Google virtual crawlers that your website has some sort of relevance. It also makes your website look like a hub of activity, which again makes your website appear to contain more valuable content. Links from ‘authority sites’ such as sites with high PR, gov. or edu are called ‘juice links’.

3. Focus On SOCIALIZATION

‘Socialization’ is when your own readers, customers or users spread the word about you on social media. This is also called amplification and scores you extra socialization points when it comes to search engine rankings. Have you ever liked a Facebook page and then had a box pop up that says something like “Share you liked us on your Timeline”? Facebook shares and likes, Tweets, Pinterest pins, repins and likes and Google+1s (votes) are now becoming important metrics for analyzing the popularity of a website.

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