Quick Mobile Marketing Tips, Part 2

Be Timely And Target Your Audience

Mobile technology is timely and focused. Mobile users will utilize twice as many keywords when searching as they would on a desktop search. The small interface on mobile phones allows users to focus more on the task at hand, which is to search for something specific and perhaps make a purchase.


According to the data provided by Microsoft, about 75% of the searches done from a desktop take one week to be completed. This is different from searches conducted via mobile as they take only an hour to be completed. This means that marketers who have embraced mobile marketing are likely to boost conversion rates much faster than those who have not optimized their sites for mobile.

However, marketers who are using mobile platforms for advertising should consider offering specific details about their products on the landing page. They should also come up with a click-to-call strategy that allows users to easily reach the service provider. A clear display of products and a visible call to action can help to enhance conversion rates and boost advertising ROI in the long run.

Share Value

It is best to share as much valuable information with your customers as possible. An effective way to do this is to share a link with customers about a specific recommendation of a product or a service. You should have a clean and useful URL structure that allows people to share ideas on a certain topic. Optimize your site so that customers can easily share links via their Blackberry, Android, iPhone and other devices. Ensure that the links you share do not lead to dead-ends or domain names that cause the site to be disconnected on mobile.

Leverage The Mistakes

People who conduct mobile searches are prone to make mistakes when typing. This is due to the small spaces on the keyboards on the mobile devices. Use this to your advantage by using misspelled words as part of keywords in your mobile search campaigns. In addition, turn off the auto-correction spell checker in the mobile phone. This will allow all the misspelled words to be picked in the search and thus your products or services will always show up on the mobile search engine even when the mobile user misspells a word related to your keywords.

Optimize Your Website For Mobile

Mobile marketing is all about getting people to take some form of action. Once your target audience sees your ad and clicks through to your website, what kind of information do they find there? Do the pages take too long to load? Do site visitors have to search in vain for the products and services you’re advertising? How about the call to action message, is it visible? Optimizing your website for mobile allows consumers to have a seamless experience when using their mobile devices to interact with your website.

Mobile marketing is still a new form of advertising and promotion and the most successful marketers are those who are able to use mobile advertising combined with other forms of online marketing.

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