Quick Mobile Marketing Tips, Part 1

Consumers in most parts of the world are now using their mobile devices to search online for products and services more than they do it on their computers. However, this does not mean that mobile technology is replacing computers; on the contrary, mobile is only complementing the computer.


Some factors to consider when you are looking to make the most of mobile marketing efforts include:

Make It Simple

Traditionally, email marketing involved using HTML for text and graphics. However, when it comes to using mobile as a tool of marketing, this approach is not always effective. The reason for this is that many mobile users prefer not to download images as default settings. This is because images or graphics may at times fail to load due to their large size and this can leave the user with an incomplete message. In addition, the graphics may push the message down thus making it harder for customers to read and understand the marketer’s message.

While HTML can make the graphics look attractive on a computer, it is better on a mobile to promote ads and emails that are mainly text-based with no graphics. This makes it simpler for consumers to get the information directly and with much ease.

Keep It Short

Because mobile devices have small display screens, it is recommended that you keep it brief when sending messages to your target audience. Come up with creative but precise titles that will capture the attention of customers. You do not need to spend too much time on flashy headers. Simply offer value to the consumer to allow them to read each sentence in your marketing message. Ensure that the sentences and paragraphs in the message are short. Always use active verbs.

Leverage The Localness Of Mobile

With mobile marketing is easier to reach out to your local customers. According to Google, an estimated 40% of mobile search engine users conduct local searches compared to 20% of the desktop searchers. Furthermore, 95% of the smartphone users looked up for local information.

Other interesting stats about mobile are that 95% of the SMS are read within 3 minutes of being delivered and 9 out of 10 searches on mobile devices have lead to action; about 50% of them have actually lead to a purchase.

Many people surf the web on their smartphones looking for various things such as where to park, where to have a quick breakfast before heading to work, where to have dinner, where to post a package among other things. This is a great advantage for marketers who can advertise their products and services to an existing local audience that uses mobile to search. It is a good idea to optimize your content so that it is searchable through mobile devices.

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