Online Partnerships, Part 4

Reward Programs

In addition to building partnerships with businesses, you can also engage your target audience, fans and existing customers. One way to do this is through a rewards or loyalty program. An excellent service to use is FanGager, which addresses the need for businesses to identify their greatest fans and how to engage and reward them. Today, brands such as Orange, Nokia and American Express are using FanGager.

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FanGager assesses your business’ social media activity and then collates the activity of your fans. Other pieces of information that this service helps you gather include your fans’ interests, geographical location and demographics. This information allows you to create games, contests, online credits and prizes to be won by the most positively active fan on these social media platforms. Fan activity is most based on how often they interact with your brand’s pages on platforms such as Twitter and Facebook.

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