Online Partnerships, Part 3


More and more businesses are seeing the importance of partnering with people such as celebrities, bloggers and journalists who have great social influence online. These influencers can have a great impact on your business when they endorse your brand or spread word of mouth information about your products.


An effective tool to use in finding influencers in your niche is Klout. This tool assesses a person’s influence on the basis of their ability to trigger an action. This effective tool allows you to find people who create and promote meaningful content. It is also excellent in enabling you to find people who you can make aware of your tweets on Twitter. allows you to follow top people on Twitter in your own niche area; you can then start to build relationships by following their tweets and encouraging them to follow yours. This tool only allows you to create three hash tags in one search for example #online marketer, #blogger, #social entrepreneur to find the influential people in these niches. This limitation minimizes spamming and cluttering of the directory.

Google+ Ripples: is a an interactive diagram that lets you see how your content is spreading and getting distributed by site users and the contacts in your social circle. You can access the Ripple diagram from the drop down menu located right of the post whose ripple effect you are monitoring. This diagram also lets you see the people who are sharing your content the most (Influencers) and the time period that the content was shared. You can use this information to make a connection with the influencers, if you have not yet done so. This data can be seen for both, your posts or the posts of those that you followed and shared them with you.

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