Mobile Social Media Marketing, Part 1

The online market place is constantly experiencing changes in terms of technology and user preferences. As such, marketers must stay abreast with all these new trends to remain competitive and to stay relevant to their target audience. Only recently, social media marketing was, and remains one of the major advancements in online marketing. However, the introduction of mobile marketing has taken digital marketing to a completely new level. This may be attributable to the rapid proliferation of mobile devices across the globe.

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Today an increasing number of mobile users are accessing social platforms through their mobile devices. Through their smartphones, users can upload and share images, photos and textual content across social networking platforms. More importantly, consumers access peer opinions and brand reviews on social networks before they engage with brand.

The integration of mobile with social offers marketers an opportunity to reach out to their target audience while they are on the go. Marketers are also leveraging the fact that consumers are spending a significant amount of their time on social media platforms such as Facebook, Twitter, Linkedln, YouTube, Pinterest, Google+, StumbleUpon and Tumblr, just to mention a few.

  • Facebook – 50M mobile users in 9/09 and 560M in 9/11 (almost 60% of its total users)
  • Twitter – 55% of all tweets are from a mobile device
  • YouTube has 20% of its global users accessing it from a mobile device. There 320 million mobile views daily and 70% of the mobile YouTube users access this platform at least once a day spending over 20 minutes.
  • Research shows that by 2015 almost 70% of the mobile traffic is forecasted to be generated by mobile videos and only 20% by mobile web. According to Ooyala 72% of mobile video displays are on the iPhone compared to 21% on the Android device.
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