Location-Based Marketing, Part 5


This is another great Location-Based Platform for marketing. It is a social service that links users to their city or neighborhood. The mobile application allows users to receive updates about what is going on their community, while they are on the go. This service makes it simpler to locate local deals, places and friends. The application works on the iPhone, Android and the Touch iPod. Through the u-Deals offer, users can choose a business premise such as a restaurant or store, choose an amount of discount, include images and seek for a review issued by Loopt. If the deal is attractive, the user can share with friends.



BrightKite is a recent platform in the area of social networking. It has brought about innovation in online marketing through combining a social utility that acts like Twitter and integrating this with mobile. BrightKite allows its users to update their followers the way they would when using Twitter. BrightKite enables you to update your followers about where you are at any given time and what you are doing. When people know about your location, they might easily check-in to see your product and service offering. This can also lead to greater offline interaction with your customers.


The latest version of the software can be accessed on the Internet and via apps for smartphones. Whrrl allows users to check-in, create a list of activities to undertake while they are in a specific location. Users may also join local groups that they are interested in. Whrll does this through a system of rewards and by encouraging social behavior.

The app collects information for its new recommendation engine, which generates ideas, deals and things to do for its users. Marketers find and recruit members who can join Whrll affinity groups. Whrrl Societies are created based on similar interests and get updates and location-based information around those interests. In essence, every action a user takes engages the groups on a more intimate level. The experience among the groups and in the app in general, keeps changing as users interact and engage.

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