Location-Based Marketing, Part 4

Foursquare

This popular location-based service offers several features that may be useful to a brand looking to leverage the mobile consumer. The Foursquare pages offer basic information about your brand. It also includes links to social media and platforms. Foursquare also offers the ‘follow button’ that allows your fans to follow you and engage with your brand pages through their mobile devices. Finally, you can also leverage the special feature that allows brands to reward loyal customers. Brands can offer free products, services, or discounts following a check-in.

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