List Building Tips, Part 1

List building is vital for any business establishing an online presence. A list is a compilation of all your prospects’ contact information. It is by developing an excellent list that you will be able to interact personally with your prospects and convert them to long term, profitable buying customers. Here are some best practices for building a lucrative list:

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Avoiding Spam

Spam is essentially unsolicited messages send to a person’s email inbox. Those who spam usually send these messages to a group of people appearing on a mailing list that they bought from somewhere. This method is ineffective and illegal to use in trying to build a lucrative email list.

Note that most affiliate programs will suspend your account if they realize that you are sending spam messages. To avoid being accused of spam, include an option for users to unsubscribe from your list. Include in your emails the process with which users can unsubscribe; make these instructions clear and easy to follow. Visit the Internet Society page to get familiar with spamming regulations and to avoid the common pitfalls.

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