How to Drive Traffic Using Pinterest

Pinterest is a huge.

Did you know that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined?

Now that’s an impressive stat.

With 25 million members, Pinterest averages 10 million unique users a month. The vast majority of whom are young, well-educated, working women. The reason why this is paramount is because chicks like to shop. A lot. And I’m not being sexist or anything but every social media marketer will tell you the same thing. Hell, every person on the face of the Earth with half a brain will say it too.

Women love to shop.

Women love to shop

Pinterest generates more money per user than any other social media sites. Even big ol’ daddy Facebook can’t compete. Imagine that. Facebook has more than a billion users. According to a study by e-commerce consultant RichRelevance, a Facebook shopper spends $95 per session. A Pinterest shopper spends $170 per session.

So how do we use Pinterest to drive traffic to our sites?

Here are 7 simple tips:

1. Connect Pinterest With All Social Media 

Cross promote your social media sites by linking them to one another. Repost some of your Pinterest content on Facebook and vice versa. But keep it balanced so that they remain unique to that platform.

A person who likes you and is following you on one social network is likely to follow you on another if given the opportunity.

Add a Pinterest button. Share your pins. Get the word out that you’re active on Pinterest.

connect Pinterest to other social media platforms

2. Simplify with apps

We all know how time consuming social media can be. It’s not like a blog where you only have to write a post a day or a week, and you can be sure your readers will stick around.

With the fast pace of social media, you have to be consistently updating your accounts to keep them active and relevant.

So use a tool. Woobox is currently very popular.

By using a tool, you can both schedule your Pinterest updates on autopilot throughout the day as well as choosing to stream your Pinterest activity straight to your Facebook page.

3. Add a “Pin it” Button

Make your blog posts pinnable. By adding a Pinterest button on your website, it gives your readers an easy option to simply pin images straight from your blog. Plugins like Digg Digg will do the job for you.

Pin-it button

4. Be original

Just as with Twitter’s retweets, repining is a strong method of building up your following. But the best way to be viewed as an authority is to add your own content.

By becoming a source of original content, you have a greater chance of receiving repins of your own and growing your follower count.

5. Use Multiple Specific Boards

Don’t make the mistake of putting all your eggs in one basket.

Set up multiple boards in your Pinterest account and make them specific. When it comes to Pinterest, the key to success is niche marketing.

If you focus solely on one board, it’s very unlikely that every post will resonate with your followers. Because let’s face it, you can’t please everyone. But if a person is following one of your boards specifically for images of tiny fluffy baby kittens then that’s exactly what they want. You can’t go wrong as long as you continually post images and updates on tiny fluffy baby kittens.

Also you don’t want to overwhelm followers of one board and completely neglect followers of another board.
cute fluffy baby kitten

6. Pin Your Own Posts

As with everything you do, quality content should always take prevalence.

I suggest pinning your own blog posts, but only sporadically. You don’t want to spam your followers’ feeds with them. Make sure your post relates to the board you pin it to. And that the image is of high quality because that’s the first thing followers will see.

Of course, in between blog pins you should also be adding other content. Don’t rely solely on blog post updates. Pinterest isn’t meant to be an RSS Feed.

 7. Verify Your Official Site

As a default, your website can be accessed through your Pinterest page by clicking on the globe icon. The thing is that not many people know this.

So by verifying your site, you have a better chance of getting clicks and generating traffic. It’s a bit technical to do so, but will pay off in the long run.

Basically, you go into your settings and at the section where you enter your website, there will be an option to verify it. Click that and download the HTML verification file. Take note of the code at the end of that file. Upload the file onto your web server at the root folder as

Once complete, return to the verification page and select the “click here” link. And that’s it.


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