Harness the Power of Youtube

Check out this video. It was uploaded a couple years ago but the facts remain very real and I feel it’s a pretty sad fact that a lot of marketers spend too much time and effort on Twitter and Facebook, and are disregarding the power of video.

Around 1.2 billion videos are watched on YouTube on a daily basis and it is the 2nd most used search engine in the world. Can’t rank on Google? Rank on YouTube. Many people are not yet harnessing the power of this social media so use that to your advantage.

In any marketing campaign you undertake, I insist you take the time to make a video on it. Whether it’s an affiliate product or your own, it’s an easy way to rank and gain exposure.

A recent report from the Online Publishers Association states that out of 80% of users who viewed an online video advertisement, 46% took some form of action. From there, 22% of those viewers visited the related website, 26% searched for more info, 15% actually visited the company and 12% made a purchase.

So take a look at the video above… I realize it is a promo for Blast Media but I think it’s done really well. I even like the annoyingly weird voice-over :)

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