Getting Visitors, Part 1

Participating on the social web network is an effective way of publicizing your site and your business. Once you gain the visibility and the audience, it is a good idea to encourage conversations among them. Here are some strategies to use in making your site more interactive and opening it up to your audience.

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Directories

Web directories and listings are platforms that aggregate information about companies and their websites and make them available to potential customers. Many web users depend on web directories and listings to find what they are looking for. As such, listing your business in such platforms has the potential of gaining you visibility especially with local customers. Most of the platforms are easy, quick and free to register with yet the returns can be significant for your business. Other than exposing your business, these listings also give you the opportunity to interact and engage with potential and existing customers. In addition, backlinks from web directories have the potential of raising your ranking at the search engines.

Make your business more accessible to the local customers by registering your site with Yelp. Simply fill out the online application forms and answer the automated call that you receive. This should take you less than 10 minutes and you will have the tools necessary to engage and interact with customers. Many people in the urban centers use this listing to find businesses that meet their needs such going out for dinner, buying clothes, and finding specific services. Ensure that your profile is complete, that you respond to customers’ reviews constructively, that you post regular announcements to keep your audience engaged and do not forget to embed a Yelp badge on your website. The badge will show customers that you are on Yelp and they can read reviews about your business from other customers.

Another great listing is Google Places (now Google+ Local), which is a free platform that allows you to inform your customers about your location, business hours and the types of services and products that you offer. Your target audience will be able to find you and once they do, you can interact and engage with them at a more personal level.

Yet another valuable resource is Technocrati. This is a search engine that is dedicated to helping web users find blogs. You can register your blog on Technocrati by ‘Claiming Your Blog’. This allows other people to find you and the content that you have to offer. The more people can find your blog, the better you can engage with them on your blog platform by offering content that may interest them and receiving comments and feedback from your site visitors. Remember that it is no good having a blog or site that no one visits or interacts with regularly.

Other listings and web directories that you can make use of are SuperPages, Bing Places, Yahoo Local, MerchantCircle, AngiesList, Foursquare, CitySearch, Local.com and Manta.com.

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