Content Marketing Basics

Content marketing is one of the most important aspects of running an online business. It involves creating and publishing content that is relevant to your target audience. This content, in the form of blogs, articles, videos and audios, white papers and reports, is essential for lead generation. The type of content that you create will also make your brand more visible and display your expertise in your niche. Here is how to get started in creating resourceful content for your website.



Undoubtedly textual content will be the most dominant on your site, thus you must make it as compelling as possible. By offering relevant content that meets the needs of your clients you will be in a position to attract a stronger site membership or followership.

In creating your content, make it interactive by addressing issues that may be pertinent to your target audience. Anticipate the various objections and questions. Tell stories that may eliminate any objections or resistance that your customers may have. The point is to ensure that you are meeting the audience needs before you can give them any sales messages. Offering compelling information is one of the best ways of building rapport with your audience.

As you create your content use persuasion techniques that will make your audience more receptive to what you have to offer them. A good place to start is by offering free informational packages such as white papers and reports, case studies or exclusive how-to guides. These informational packages will not only show your expertise, but will also create trust between you and your target audience. Only then will they be willing to part with their contact information, become frequent site visitors and eventually buying customers.

When you create reports or white papers to give out free, make them precise but resourceful. White papers or reports of about 5 to 10 pages are ideal. Visit discussion forums or use tools such as Google Trends to come up with ideas that you can create content around. Great tools to use in creating professional covers for your reports include and

Besides offering this content on your website, it is also a good idea to distribute the content on platforms such as SlideShare, Docstoc, Calameo, and Scribd. These free platforms let other people read about your ideas and expertise and then follow you back to your site.

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