Building Your Website, Part 5

Payment

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PayPal: is the most preferred system payment system for Internet marketers and online businesses. It is easy to set up and it easy to access the money that you receive in your account from customers. However, the company has a long list of stringent rules that can see your account closed down if you violate these rules. If you plan to have a multi-tiered payment system for example for an affiliate program or if you are selling through network marketing systems, you might have to look at other payment processing options.

Google Wallet: is a Google hosted mobile application that allows users to store their credit cards and discount offers on their mobile phones and on their desktops. Both brick-and-mortar and online stores can use the Google Wallet feature to accept payments from their customers. This is an easy way for customers to carry credit cards and coupon offers and to make payments.

Amazon Payments: is an online payments solution that allows customers to buy products from your site using the information they have on their Amazon account. The platform features a code that you can easily copy and paste onto your site. It is free to set up and there are no monthly charges for merchants.

Dwolla: is a retail and peer-to-peer payment solution that enables businesses to receive payments through online transactions that do not require the use of credit cards. To incorporate this payment system into your site you will need to offer general details about your business including the tax ID number, social security number, and business location. Your account will be active once the company verifies this information.

Shopping Carts

Beside the WordPress plugins mentioned earlier in this guide, some of the best shopping carts to install on your website are:

1shoppingcart: this software aggregates all the tools that you require to operate an online store. You can sell both digital and physical products, develop an email list, and follow up your leads by automatically sending them personalized emails. This shopping cart solution also allows you to integrate your site and shopping cart with social networking platforms where you can gain greater online visibility. You may also incorporate affiliate programs into your site using this tool.

E-Junkie: offers ‘buy-now’ tabs and shopping carts that you can easily install on your website. This shopping cart solution allows you to sell products on both your website and from other sites such as eBay, Google Merchant Centre and CraigsList, just to mention few. If you are selling downloadable products, these products are secured to ensure that they are safely delivered. If you are selling physical products, the software allows you to automatically calculate shipping costs and to manage inventory.

Magento: Magento eCommerce solutions enable merchants to process their payments and shipping modalities, to optimize their product offering at the search engines and to present site content in a way that markets the business and the products.

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