Adding Audio and Video to Your Content

Adding audio and video to your website is a great way to make the site interactive and interesting for site visitors. It is an effective method of presenting information in a way that site users cannot easily forget.


Make use of YouTube to create and share videos about your business and product offering.

YouTube videos have the potential to attract a large audience to your site. Or use Vimeo, which is another popular video hosting site that also allows people to share their videos. Create videos that are visually appealing and resourceful for your target audience.

Another tool that you can use in the creation of videos is TubeMogul that allows you to create and upload multiple videos onto your website. This tool not only saves you time but also provides you with information about the performance of the videos across the web. You may use TubeMogul to allow your videos to be uploaded automatically on the major video sharing platforms. In addition to offering resourceful information to your target audience, entertain your audience too. Distributing humorous and entertaining content is an effective way of making site visitors engaged with your site for longer.

Creating podcasts is another interesting way of presenting information. Podcasts allow your audience to connect to you (and effectively to your business) at a more personal level. You can create and post podcasts on any topic relating to your business. However, do not create podcasts that are hard selling your product and service offering. Instead, create podcasts that are resourceful and solve your audience’s needs. Great tools to use are Audacity, Blubrry and iTunes.

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