The 4 Biggest Social Media Stumbling Blocks (And How To Resolve Them)

It’s not easy to consistently succeed when it comes to social media.

Even with all the free information online, putting things into practice and actually managing to get engagement isn’t as easy as theory makes it seem. And what works for one business won’t necessarily work for another.

So I have compiled a list of 4 of the biggest stumbling blocks when it comes to social media success… along with the solutions to overcome them.

  • Block #1 – Not Enough Time

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This is absolutely the most common reason given by marketers everywhere for their lack of a social media presence.

With all the other marketing stuff they’re dabbling in, there’s just no time for social media, they say.

The solution: One thing you can do is outsource your social media management. Even if you can’t afford to hire someone full-time, hire a part-time freelancer to handle your social media accounts. You can look around on places like ODesk and Elance as well. I recommend hiring someone for the long-term, so you won’t end up needing to train a new employee every few months.

Or, you could decide to spend say, exactly one hour each day on social media (no more, and no less). If you can dedicate a manageable , set amount of time to your social media efforts each day (without interruption from other activities), then you don’t really need to hire anyone. It’s only if you can’t find time to create content and respond to all your followers’ posts and comments that you may really need to hire someone to help.

You can also try and use online social media tools to help you cut down on the amount of effort you need to put in.

One last solution is to try and cut down on the number of social media platforms you’re on. Try and be on only the social media channels that are absolutely necessary for your business. You don’t have to be everywhere online.

  • Block #2 – Unable To Come Up With Content Ideas

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This is another common problem when it comes to managing social media. Sometimes, you just don’t know what to post.

There’s only so many motivational quote images you can put up, right? And maybe you don’t have a blog or website, so you don’t always have something to share.

Or maybe your product or business is something that you feel is just not “sexy” enough for social media. Maybe it’s something like construction or plumbing or life insurance, or so on.

The solution: For the first problem, all you need to know is that even if you don’t have your own content to share, like from your own blog or site, you can still link to content produced by other sites and people. As long as it’s relevant, it’s fine.

You can even share your thoughts and views on events or happenings that are related to your niche, or something big that’s happening at the moment.

For the other problem – not being “sexy” enough for social media – well, that’s not true. No matter what niche you’re in, you can always come up with new, creative content and take your product or niche out of its box.

As I explained in this previous post, you’re never too boring for social media.

  • Block #3 – Can’t See How Social Media Fits Into Your Overall Marketing Strategy

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If you haven’t yet defined how social media fits into your marketing strategy, you should take some time to sit down and do just that.

You may not be the boss in your business, in which case may need to sit down with your boss and colleagues and explain to them how social media will be able to help the company to reach its business goals.

The solution: Get a copy of your company’s goals for the year, and identify which of them social media can contribute to, and how. Then you can review your overall marketing goals and identify exactly how social fits in.

  • Block #4 – Don’t Know What Followers Want To See

This is related to the second stumbling block.

You may not have a clear idea of what your followers want to see from you, or what they want you to share or talk about on social media.

You may even find that although you post every day, you’re not seeing the type of results you want in terms of engagement and interaction.

The solution: The simplest solution for this problem is: just ask them. Create a poll, or post a few questions on potential topics for your followers, and let them tell you what they would like to see. You can even ask them to contribute content.

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If there isn’t much response, you could even consider paying to promote your post, or pinning it so everyone notices it.

Alternatively, you could take a look at other blogs to see what others in the same niche are posting. Either you could follow their example, or take note of what hasn’t been posted, then make a post to fill that information gap.

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