Is Your Brand Too Boring?

We know that social media is probably the greatest tool ever when it comes to marketing your business online.

However, some brands would argue that they can’t use social media, because:

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“My business is serious, boring stuff. I don’t think it’s suited for social media.”

I’ll beg to differ.

Traditional businesses can also find their place on social media – it’s not just for teenagers, under 30s and mommy bloggers.

Look at brands like IBM, Microsoft and General Electric.

They might seem to be boring topics of conversation, but they’re still managing to be creative and innovative and engaging on social media.

If Blendtec can come up with a series of videos (their “Will It Blend?” video series) and make a blender into a cultural icon, then why can’t you?

Boring products can solve legitimate problems for people, too.

If your brand is boring, what you need is a change of thinking. Your product solves a problem, but doesn’t spark the imagination… so how can you get it to attract attention?

1. Tell your brand’s story.

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Every brand, no matter how boring, has a great story to tell about its origin, its people and its experience.

You already know your brand’s story – now the key is to present it to people in a way that’s well, not boring.

Use some imagination, and tell your story in a way that attracts and retains people’s attention. 

That way, something you thought was boring, could go on to become something that inspires and interests people. And once that happens, they’ll find it a lot easier to engage with you and your brand.

2. Solve people’s problems.

It’s not just good brands that solve problems, but good content as well.

Boring or not, your brand can also share information that can help improve your customers’ lives, or help them do their jobs better.

Consumers like it when brands are helpful on social media. If your brand isn’t helping people… then yes, it might be a little boring.

Make it a practice to answer your followers’ questions and respond to their comments. If you can get a little creative in how you do so, feel free.

Like this: Lowe’s Fix In Six

Lowe’s found an opportunity to troubleshoot and problem solve for its customer base by using Vine. Each video provides an easy solution to common household problems in six seconds.

It’s engaging, smart, and definitely not boring.

3. Approach each account differently.

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Most companies have accounts across several different social media networks, but one mistake you should avoid making is sharing the same content on all of them.

I mean, I know you just wrote a kickass blog post and you want to make sure all your followers see it. But let’s say you have accounts on Facebook, Twitter, Pinterest, and LinkedIn, and you post the same thing on all of those channels.

You’re likely to have followers who follow you on all of those social media networks as well, and seeing you post the same content on all of them will just have them hitting “Unfollow” as quickly as possible.

So what you need to do, is change what you post according to what network you’re posting it on.

Share your post on Facebook, pull the best tip from your post and Tweet that with a link, create a sweet graphic for Pinterest and post your best stat on LinkedIn… you get the idea.

4. Show some personality.

Your brand shouldn’t just have an identity – it should also have a personality.

If a person lacks personality, they’re definitely boring. The same goes for your social media account.

So how do you show personality?

You can share funny memes that relate to your industry, or crack some (tasteful) jokes. If a customer makes a humorous remark, you can respond in kind.

Take this example of how Grand West did it:

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(“We managed to track down the missing apostrophes. It came out in the interrogation that they just needed a break. We are glad to report that after some R and R they are ready to get back to work between the T and S. Thank you Jason Elk, we could not have done it without you.”)

 

 

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