4 Social Sins of 2013

It’s December 31st, 2013.

Where did the year go?

Looks like this will be my final blog post – for this year. And then tomorrow it’ll be 2014 for my half of the world. Whoa……

I hope you and your company/business are ready.

Anyway, looks like it’s that time again:

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That’s been all over my Facebook newsfeed recently.

It reminded me that it’s time for me not just to make my own personal resolutions, but to make my own marketing resolutions as well.

It’s all about taking a look back and making resolutions for things that you need to stop doing or do less of, and things you need to do better in the year to come.

So here’s my list of social media marketing resolutions for 2014 (and you can totally copy them if you want):

1. Don’t forget the “social” in “social media.

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It’s easy to forget why your business is on social media in the first place.

As we know, social media marketing should be less about marketing and more about  relationship building.

It’s about engaging with your customers and strengthening the relationship between your brand/company and them.

Success in social media can only be achieved if the social relationship building part is kept at the forefront of your marketing efforts.

2. Don’t let myself fall behind the times.

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If you look back at the social media platforms in 2013, you’ll have noticed that they were constantly evolving and changing.

I’d swear my Facebook timeline changed itself like 50 million times last year – because almost every month or so, there’d be some new and different features.

It’s the same for all social media platforms – but the thing is, as they change and evolve, we need to adapt and evolve along with them and find ways to use new features and changes to our advantage, marketing-wise.

There will always be a way to work with what is offered, so find it and roll with it.

3. No more boring content.

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You probably think that you create the most awesome Facebook posts and Tweets and whatnot.

That’s great if you do, but you should still step up your game when it comes to content.

In 2014, people will be looking for dynamic content on your social channels.

That means awesome copy, kickass visuals, exclusive video and so on.

Try to provide immersive experiences for your audience, and shift to more visual posts, with images, emoticons and video snippets, etc.

4. Don’t focus on the wrong metrics.

If you were diluting your optimization and reporting strategy by focusing on too many metrics, it’s that time where you can stop and take a look at how to streamline your analytics.

Focus on the metrics that really do matter for the social media platform you’re on.

Things like CTR, CPM, post reach and engagement rate aren’t as important as things like positive engagement, total leads driven, qualified page likes, web traffic, conversions/sales and video views.

You don’t have to worry about the rest – that’s just fluff metrics that don’t matter.

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All right. I’m done.

Wishing all of you a very happy and awesome new year that brings you and your business bigger and better things!

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