How To Create Awesome Copy

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When it comes to the secret behind writing good copy, it’s both an art and a science.

It requires creativity, a sense of beauty and style, and some degree of special knowledge – hence art.

However, good copywriting also requires tests, trial and failure, improvements, breakthroughs and predictability. Therefore, science.

It is this mix of both realms that allows you to be able to create content marketing that’s both practical and persuasive, awe-inspiring and breathtaking.

Good copy isn’t necessarily about “style”.

What you need, is to be able to create copy that establishes trust, authority, builds relationships and gets people talking, sharing and buying.

So how exactly do you go about writing awesome copy?

1. Communicate clearly.

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Your copy doesn’t have to be complicated.

Keeping things plain and simple makes it much easier for you to get the message across to your customers.

There’s nothing wrong with wanting to throw in a little style, just make sure it doesn’t distract from the product or service that you’re providing for your customers.

I think William Strunk says it best in his book, “The Elements of Style”:

“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

Remember: precise language convinces, flowery language distracts. 

2. Don’t be afraid to get creative. 

You’re not going to attract much attention with your copy if you don’t throw in some of your very own unique flair and creativity.

Rules were meant to be broken.

As long as your message is still communicated clearly, don’t be afraid to get creative.

If you get too hung up on following the “rules”, your copy might just end up sucking.

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3. Write in a natural way.

This is actually really important, no matter what kind of writer you are.

There’s no better way for you to connect with your audience than to speak their language, and in order to do that you have to write in a way that makes you seem more like a real person, someone who genuinely cares and wants to help by offering your services and expertise.

How else will your customers be able to get to know you, like you, and trust you? And how will search engines know that you have the answers to people’s questions?

So when you’re writing your copy – keep it real. 

4. Revise your copy. 

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You’ll definitely need to draft and re-draft your work several times over.

Check what you’ve written. Read it out loud. Have someone else read it to see if they understood the message and the call to action.

Cut out all the fluff and consolidate your ideas.

Edit, edit, and edit more. Go do something else for a while. Then come back and edit again.

Nothing’s ever perfect the first time around. However, only revision and editing will help you get your copy to that level of pure awesomeness.

And if you want to learn more about the power of words, click here.

 

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