Archive for the ‘Social Media Marketing’ Category

Going Viral: Making Awesome Videos

Do you remember this video going around just before Mother’s Day this year? It was posted quietly on YouTube sometime in April, and by the time Mother’s Day came around it was being shared on social media networks everywhere. I have to say, that little twist towards the end had me tearing up a little, [...]

The 5 Things Every Awesome Story Needs

Ever heard the saying, “Facts tell, stories sell?”  Well, they do. Whether you know it or not, or whether you intended to or not, you’re telling a story in everything that you do to market your business. But that’s okay. Stories are a fundamental part of how we communicate as human beings. By telling someone [...]

4 Ways That Marketers Can Use Foursquare

I have to admit, I never thought that Foursquare was particularly useful or interesting. A few of my coworkers used the app, but that was it. There didn’t seem anything too great about it – not even when one of them apparently checked in enough times to become “mayor” of the office. Woohoo. Plus, it [...]

Facebook’s Newsfeed Algorithm: What’s New

So last Monday, Facebook tweaked its newsfeed algorithm for probably the bazillionth time. What changed, and why?  Well, this time, the changes are apparently to provide its users with better videos on the social media platform. Remember I told you about Facebook’s plans to start rolling out video ads? So now it seems Facebook’s trying [...]

4 Marketing Lessons From The 2014 World Cup

Whether you’re the world’s greatest soccer fan, or someone who doesn’t really care about the game at all, I’m sure you’ll have noticed that it’s currently World Cup season. “For 32 days, the whole world dreams the same dream”, as the Twitter ad goes. Some of you might think I’ve lost it a little. How [...]

Twitter’s Latest GIFt

If you’re a regular Twitter user, you may have realized yesterday that Twitter now allows its users to share and view GIFs. Whether you’re on iPhone, Android, or use the web version of Twitter, you’ll find that GIFs now show up in your timeline with a video-esque Play button, presumably so users can choose to [...]

The 4 Biggest Social Media Stumbling Blocks (And How To Resolve Them)

It’s not easy to consistently succeed when it comes to social media. Even with all the free information online, putting things into practice and actually managing to get engagement isn’t as easy as theory makes it seem. And what works for one business won’t necessarily work for another. So I have compiled a list of [...]

5 Advanced Tips For Content Promotion

I realize that I say a lot about creating content, but not much about promoting it. Content creation isn’t the end of the line. You want to get your content out there for people to see – and that process is known as content promotion: the act of announcing what your content has to offer, [...]

All You Need To Know About The New Facebook “Ask” Button

Facebook’s getting to be a bit of a nosy old biddy… or rather, it’s giving your friends the chance to be one. Just last week, Facebook installed their new “Ask” button, which will allow curious friends to request the actual relationship status of their crushes – or friends who haven’t listed down their relationship status [...]

New Twitter Profile Is For Everyone – Like It Or Not

So, Twitter’s announced that whether users like it or not, everyone’s going to have the new Twitter profile by May 28th. This major layout change was announced sometime early last month, and was rolled out for new users, and some existing users as well. The reactions have been pretty mixed so far, but not everyone [...]

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