Archive for the ‘Mobile Marketing’ Category

4 Ways That Marketers Can Use Foursquare

I have to admit, I never thought that Foursquare was particularly useful or interesting. A few of my coworkers used the app, but that was it. There didn’t seem anything too great about it – not even when one of them apparently checked in enough times to become “mayor” of the office. Woohoo. Plus, it [...]

3 Steps To Becoming Relevant

Ever received a text or email on your smartphone at some ungodly hour telling you to go check out the latest sale/promotion for some product, or offering a coupon for a special discount? Yeah, I figured most people have. You might even be one of the marketers who’s sending those out. Well, I hate to [...]

5 Great Lessons From Whatsapp

After Flappy Bird, the next big news on the Internet is the current buzz about Facebook buying Whatsapp for $19 billion. (Yeah, that’s “billion”, with a “B”.) $19 billion for a startup app that’s just about 4-5 years old - Well played,  Whatsapp.  Now just about every other business out there is green with envy and [...]

How Brands Can Get Started With Snapchat

Snapchat: the app for people who know that a picture speaks a thousand words. What started as an app for people to send funny, sexy or silly quick pictures to friends has become the next big thing for marketers. Snapchat was the most downloaded non-game app globally in May 2013, and it’s been getting more [...]

Marketing Lessons From Flappy Bird

Now, don’t get me wrong. When Flappy Bird first became popular (more than half the people in the office were playing it and comparing high scores on an almost daily basis), I just thought it was a stupid game, one of those trending things like Candy Crush and Angry Birds and that minion game that’s [...]

Why Nobody Follows You On Twitter

One thing about Twitter – out of all the social media platforms, Twitter is one of the hardest to figure out. If you’re on Twitter and you’d like to use it to build yourself a following, well, it’s not easy, especially if you’re new and have no idea what to do to get started. If [...]

5 Ways To Rebrand Using Social Media

Has your business changed since you started out? Is it time for you to consider a rebrand in order to help your brand to stay relevant? Or do you already have a brand image, but feel it’s time for your company to go in another direction? Like what Microsoft Explorer did for their Internet Explorer [...]

Why Mobile Advertising Is A Pain

Mobile advertising is really just a pain in the you-know-where for marketers sometimes. You’d think mobile advertising should be a marketer’s dream come true. You get the ability to connect with people effectively, in real time, wherever they happen to be. The typical mobile user checks his phone 150 times a day and the average [...]

Twitter’s New DM Feature – Good or Bad?

Did you even know that Twitter had a direct messaging feature? It’s okay if you didn’t. It’s a little more low-key than Facebook’s messaging/chat system. Some people might not even realize that in addition to all the Tweeting going on, you can also send DMs to friends on Twitter. And now, Twitter’s starting to rethink [...]

Social Media Fails Brands Should Avoid

I keep telling people that when it comes to social media, you need to engage with your customers and be aware of current events. From a marketing perspective it seems like a good idea to use things like local holidays or current events to encourage more real-time engagement with your customers, doesn’t it? But not [...]

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