Archive for the ‘Landing Page’ Category

4 Social Proof Strategies For More Persuasive Marketing

Ever gone out for dinner, only to find a place with a few different restaurants that offer similar food, with similar prices? The only difference between them is that for one restaurant, there’s a long line of people waiting to be seated, while for the others there’s no line. What would you think upon seeing [...]

Converting Your Visitors: Getting Inside Their Heads

Humans are selfish. Your visitors are selfish. When your visitors visit your webpage, they wish to gain something. They browse through the webpage, the content and then they decide whether the products or services that you are offering are worth their dime or not. “What’s in it for me?”  So ask yourself, “What do my [...]

Top 5 Landing Page Myths

It can be a somewhat tricky process, developing landing pages. Most of us spend long hours writing, designing, testing and optimizing, just to get that perfect landing page that successfully converts traffic into leads, and leads into customers. After all, the landing page is one of the most important parts of the marketing funnel, right? [...]

Colouring Up Your Conversion Rate

In this blog post, we’ll be talking about 2 main things: Colour theory and landing pages. The two may not seem to be related, but strangely enough, they are. First, a quick question: When you first sat down and started to design the landing page for your website, I’ll bet you didn’t think too much [...]

All You Need To Know About Bounce Rates

When talking about quality metrics, you’ll almost always hear about bounce rates. Most people out there will tell you that you need to reduce the number of people who bounce off your page, because a high bounce rate is the “kiss of death” on the Internet. Most of the time, this is true. But at [...]

Optimizing Your Landing Page Like a Boss

The main purpose of a landing page is to capture leads. Simple as that. A lead in your autoresponder is always worth more than any one-off sale you could possibly make. Because a lead in your autoresponder means direct contact to your ideal customer for as long as they don’t mark you as spam. I [...]

List Building Tips, Part 3

Sales Pages Sales pages, also known as ‘squeeze pages’ or ‘landing pages’ are webpages that capture site visitor information such as their name and email address. This page allows you to present your offer in detail and to persuade your audience to offer their information in exchange for something that your business is offering. As [...]

Mobile Websites, Part 2

Important Pages On A Mobile Site An Opt-In Page To Collect Data These are web pages that appear on mobile devices when potential customers click on adverts or search engine based result links. They are known as landing, squeeze or lead capture pages. These pages should give the needed information as quickly as possible, bearing [...]

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