Archive for the ‘Internet Marketing’ Category

4 Tips For Increasing Customer Loyalty

Notice how almost every big Internet marketing “guru” out there nowadays usually focuses on teaching you how to grow your customer base… and says nearly nothing about retaining the customers you have? I mean, don’t get me wrong. It’s important to keep growing your followers and getting new customers. But that’s only half of the [...]

Top 5 Landing Page Myths

It can be a somewhat tricky process, developing landing pages. Most of us spend long hours writing, designing, testing and optimizing, just to get that perfect landing page that successfully converts traffic into leads, and leads into customers. After all, the landing page is one of the most important parts of the marketing funnel, right? [...]

How To Create Awesome Copy

When it comes to the secret behind writing good copy, it’s both an art and a science. It requires creativity, a sense of beauty and style, and some degree of special knowledge – hence art. However, good copywriting also requires tests, trial and failure, improvements, breakthroughs and predictability. Therefore, science. It is this mix of [...]

Why Bloggers Are Better Than Celebrity Spokespeople

If there’s one thing I’ve come to realize after all these years, it’s that if a product is really strong, it doesn’t need a celebrity to sell it to customers. Celebrity endorsements are commonly used to enhance a brand’s visibility, but a recent study from the University of Colorado has discovered that for small business, [...]

Marketing Lessons From Flappy Bird

Now, don’t get me wrong. When Flappy Bird first became popular (more than half the people in the office were playing it and comparing high scores on an almost daily basis), I just thought it was a stupid game, one of those trending things like Candy Crush and Angry Birds and that minion game that’s [...]

Colouring Up Your Conversion Rate

In this blog post, we’ll be talking about 2 main things: Colour theory and landing pages. The two may not seem to be related, but strangely enough, they are. First, a quick question: When you first sat down and started to design the landing page for your website, I’ll bet you didn’t think too much [...]

Is Your Brand Too Boring?

We know that social media is probably the greatest tool ever when it comes to marketing your business online. However, some brands would argue that they can’t use social media, because: “My business is serious, boring stuff. I don’t think it’s suited for social media.” I’ll beg to differ. Traditional businesses can also find their [...]

How to Make Money in a Gold Rush

Ever wondered why so many people get into Internet marketing, and then end up selling systems that teach people how to get into Internet marketing? Think about it – there’s certainly no shortage of products out there on teaching people “How To Make Money Online”. There’s a reason for this. I’m sure you’ve heard of [...]

4 Social Sins of 2013

It’s December 31st, 2013. Where did the year go? Looks like this will be my final blog post – for this year. And then tomorrow it’ll be 2014 for my half of the world. Whoa…… I hope you and your company/business are ready. Anyway, looks like it’s that time again: That’s been all over my [...]

Why Unsubscribes Shouldn’t Stress You Out

Do you take it personally when someone unsubscribes from your email list? You’re a smart content marketer, and email marketing is a big and important part of your overall online strategy. But one thing you should definitely understand as you’re building your list of email subscribers, is that inevitably, you’re going to lose some of [...]

Powered by WordPress