Archive for the ‘Email Marketing’ Category

3 Steps To Becoming Relevant

Ever received a text or email on your smartphone at some ungodly hour telling you to go check out the latest sale/promotion for some product, or offering a coupon for a special discount? Yeah, I figured most people have. You might even be one of the marketers who’s sending those out. Well, I hate to [...]

5 Tricks To Boost Your Email Open Rate

Email marketing has become an essential part of engaging and targeting client and prospects online. In fact, 97% of small businesses use email marketing to connect with their customers, according to eMarketer. However, with so many emails being sent to people’s inboxes, the problem is that your marketing email would literally be one in a [...]

5 Reasons To Use Video Email Marketing

Have you been doing email marketing, and wondering if it’s possible to incorporate video content into it, instead of just boring text and pictures all the time? After all, video is currently one of the fastest, most effective marketing mediums. On social media, sharing a video with your followers is a great way to increase [...]

Why Unsubscribes Shouldn’t Stress You Out

Do you take it personally when someone unsubscribes from your email list? You’re a smart content marketer, and email marketing is a big and important part of your overall online strategy. But one thing you should definitely understand as you’re building your list of email subscribers, is that inevitably, you’re going to lose some of [...]

Don’t Be An Accidental Spammer

Whether you’re new or experienced to the world of email marketing, there’s one question you need to ask yourself: Are you being an accidental spammer? It’s getting more and more difficult as it is to get into people’s inboxes – are your marketing emails being tossed into the spam folder by the email provider’s spam [...]

How to Build Your Email List Through Facebook

The money is in the list. Yes it is. That’s where mine is. Now every so often I hear people discussing email marketing vs social media marketing. As if they’re completely exclusive to one another and you have to choose. They ask me which one is better, which one they should pursue, which one makes [...]

Building Your Email List Using Apps

Email marketing is one of the most powerful forms of Internet marketing and if done correctly can make you some serious cash. As the saying goes, the money is in the list. We’re talking your prime target audience at your fingertips to direct to any sales page of your choice, whenever you want. Yet even [...]

Obama’s Email Marketing Strategy

I stumbled upon this article recently and just had to share it with you. Over in the US, during the presidential race, anyone who shared their email address to the Obama campaign were instantly added to their mailing list. Ah… the power of the list. Here’s what happened. According to, the list was bombarded [...]

List Building Tips, Part 4

Autoresponders An autoresponder allows you to create and send customized email messages to your subscribers to make them feel unique. Some of the best autoresponder solutions are: AWeber: this is one of the most used autoresponder tool due to its reliability. AWeber allows you to send unlimited messages to up to 500 subscribers. Although the [...]

List Building Tips, Part 2

Building And Using An Opt-In Form Creating an opt-in form is an effective method of building a money-spinning email list. When site visitors subscribe through this form, it offers you ample opportunity to inform them about your product offering, any sales and discounts and hot deals that might interest them. It is also a great [...]

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