Archive for the ‘Copywriting’ Category

The 5 Things Every Awesome Story Needs

Ever heard the saying, “Facts tell, stories sell?”  Well, they do. Whether you know it or not, or whether you intended to or not, you’re telling a story in everything that you do to market your business. But that’s okay. Stories are a fundamental part of how we communicate as human beings. By telling someone [...]

5 Tricks To Boost Your Email Open Rate

Email marketing has become an essential part of engaging and targeting client and prospects online. In fact, 97% of small businesses use email marketing to connect with their customers, according to eMarketer. However, with so many emails being sent to people’s inboxes, the problem is that your marketing email would literally be one in a [...]

How To Create Awesome Copy

When it comes to the secret behind writing good copy, it’s both an art and a science. It requires creativity, a sense of beauty and style, and some degree of special knowledge – hence art. However, good copywriting also requires tests, trial and failure, improvements, breakthroughs and predictability. Therefore, science. It is this mix of [...]

Obama’s Email Marketing Strategy

I stumbled upon this article recently and just had to share it with you. Over in the US, during the presidential race, anyone who shared their email address to the Obama campaign were instantly added to their mailing list. Ah… the power of the list. Here’s what happened. According to businessweek.com, the list was bombarded [...]

The Power of Words

Words sell. No two ways about it. That’s why in every project, we invest heavily in the best copywriters. We’ve used the experts who range from $5 – 10k as well as the “Hollywood” type copywriters who charge a minimum of $20k. Regardless of niche, excellent copywriters take at least a month to research and [...]

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