Archive for the ‘Content’ Category

What Types of Facebook Posts Are The Most Contagious?

As marketers, we’re always looking for ways to help us build brand loyalty, grow relationships, and keep our sales funnel running smoothly. If your brand is on Facebook, this is easy…. through Facebook posts. Likes vs. Shares Which is more important – getting more “likes” or more “shares”? “Likes” would be better, right? If a [...]

How to Deal With The New Facebook Algorithm

I know I recently did a post on Facebook, but in light of recent news, I thought I’d do a quick post on it again. Last Tuesday, Facebook tweaked their news feed algorithm yet again, adding yet another headache for brands in the process. From now on, they’re going to start showing more text status [...]

Is Your Brand Too Boring?

We know that social media is probably the greatest tool ever when it comes to marketing your business online. However, some brands would argue that they can’t use social media, because: “My business is serious, boring stuff. I don’t think it’s suited for social media.” I’ll beg to differ. Traditional businesses can also find their [...]

Content Marketing With Tumblr

How much do you know about the microblogging site Tumblr? It was launched a few years back, in 2007, and it’s been having a staggering rise to stardom ever since. And if you haven’t been thinking about how to effectively add Tumblr to your marketing efforts, you could really be missing out. See, the great [...]

Why Unsubscribes Shouldn’t Stress You Out

Do you take it personally when someone unsubscribes from your email list? You’re a smart content marketer, and email marketing is a big and important part of your overall online strategy. But one thing you should definitely understand as you’re building your list of email subscribers, is that inevitably, you’re going to lose some of [...]

Don’t Be An Accidental Spammer

Whether you’re new or experienced to the world of email marketing, there’s one question you need to ask yourself: Are you being an accidental spammer? It’s getting more and more difficult as it is to get into people’s inboxes – are your marketing emails being tossed into the spam folder by the email provider’s spam [...]

How To Build Your Brand Using Instagram

Is your company on Instagram yet? If it is, you’re in good company. Seems that over 100 Fortune 500 companies like Nike, Starbucks, Ralph Lauren and more have all jumped on the Instagram bandwagon in order to build their brands. If not, then you probably should consider adding Instagram to your marketing arsenal. Brands have [...]

5 Things You Need To Know About Social Proof

Nowadays, most people say that they look at social proof before making the decision to buy. I can’t blame them. Consumers nowadays want to make sure that they don’t make uninformed decisions that might potentially backfire on them. And with the internet at their fingertips, they’re getting more and more informed all the time. Okay, [...]

6 Tips to Increase Your Facebook EdgeRank

You may not have heard of EdgeRank before. You know how when you do a Google search, Google sorts through the list of websites and only displays the top sites on the front page of search results? Well, Facebook does the same thing with posts on your newsfeed, but it’s called EdgeRank. An “Edge” just [...]

Sharing on Social Media – Why and How

People share stuff on social media. It’s not exactly a new idea. Even before we had Facebook, Twitter and the like, people shared ideas and information, thoughts and stories. Now we have social media, we just get to share different things that we like more often, more quickly, and with more people at the same [...]

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