Archive for June, 2014

Facebook’s Newsfeed Algorithm: What’s New

So last Monday, Facebook tweaked its newsfeed algorithm for probably the bazillionth time. What changed, and why?  Well, this time, the changes are apparently to provide its users with better videos on the social media platform. Remember I told you about Facebook’s plans to start rolling out video ads? So now it seems Facebook’s trying [...]

4 Marketing Lessons From The 2014 World Cup

Whether you’re the world’s greatest soccer fan, or someone who doesn’t really care about the game at all, I’m sure you’ll have noticed that it’s currently World Cup season. “For 32 days, the whole world dreams the same dream”, as the Twitter ad goes. Some of you might think I’ve lost it a little. How [...]

Twitter’s Latest GIFt

If you’re a regular Twitter user, you may have realized yesterday that Twitter now allows its users to share and view GIFs. Whether you’re on iPhone, Android, or use the web version of Twitter, you’ll find that GIFs now show up in your timeline with a video-esque Play button, presumably so users can choose to [...]

The 4 Biggest Social Media Stumbling Blocks (And How To Resolve Them)

It’s not easy to consistently succeed when it comes to social media. Even with all the free information online, putting things into practice and actually managing to get engagement isn’t as easy as theory makes it seem. And what works for one business won’t necessarily work for another. So I have compiled a list of [...]

5 Advanced Tips For Content Promotion

I realize that I say a lot about creating content, but not much about promoting it. Content creation isn’t the end of the line. You want to get your content out there for people to see – and that process is known as content promotion: the act of announcing what your content has to offer, [...]

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