Archive for April, 2014

5 Image Posts That Boost Social Media Engagement

If you actively post on social media, one thing you may have noticed is that posts with images will almost always get more engagement than posts without. Why? Well mostly it’s to do with how the newsfeed algorithm gives weight to image/video posts… see, content may be king, but visuals rule. On social media, an [...]

4 Tips For Increasing Customer Loyalty

Notice how almost every big Internet marketing “guru” out there nowadays usually focuses on teaching you how to grow your customer base… and says nearly nothing about retaining the customers you have? I mean, don’t get me wrong. It’s important to keep growing your followers and getting new customers. But that’s only half of the [...]

Top 5 Landing Page Myths

It can be a somewhat tricky process, developing landing pages. Most of us spend long hours writing, designing, testing and optimizing, just to get that perfect landing page that successfully converts traffic into leads, and leads into customers. After all, the landing page is one of the most important parts of the marketing funnel, right? [...]

Finding Success With Facebook’s New Video Ads

In March, Facebook recently launched the video advertising platform that it’s been testing since September last year. As per usual with any new changes, Facebook’s rolling out the new feature to small batches of its users at a time, so if you haven’t noticed any video ads in your feed yet, you probably will over [...]

When Twice Is Better Than Once

Everyone knows that content is king. We’re publishing more and more content every day, to increase engagement, build brand loyalty, increase reach and get more traffic to our websites. As marketers, we take content pretty seriously. Yet still, it turns out we may not be getting everything we can out of the content we create. [...]

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