Archive for March, 2014

How To Create Awesome Copy

When it comes to the secret behind writing good copy, it’s both an art and a science. It requires creativity, a sense of beauty and style, and some degree of special knowledge – hence art. However, good copywriting also requires tests, trial and failure, improvements, breakthroughs and predictability. Therefore, science. It is this mix of [...]

4 Content Marketing Ideas For Vine

With all the photo/video sharing apps out there today, Twitter’s Vine – launched last year in January – has almost (but not quite) been forgotten. Despite facing competition from Instagram and other emerging platforms like Snapchat, Vine still managed to be one of the most popular apps of 2013, and brands are still using it [...]

Why Bloggers Are Better Than Celebrity Spokespeople

If there’s one thing I’ve come to realize after all these years, it’s that if a product is really strong, it doesn’t need a celebrity to sell it to customers. Celebrity endorsements are commonly used to enhance a brand’s visibility, but a recent study from the University of Colorado has discovered that for small business, [...]

What Types of Facebook Posts Are The Most Contagious?

As marketers, we’re always looking for ways to help us build brand loyalty, grow relationships, and keep our sales funnel running smoothly. If your brand is on Facebook, this is easy…. through Facebook posts. Likes vs. Shares Which is more important – getting more “likes” or more “shares”? “Likes” would be better, right? If a [...]

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