Archive for February, 2014

5 Great Lessons From Whatsapp

After Flappy Bird, the next big news on the Internet is the current buzz about Facebook buying Whatsapp for $19 billion. (Yeah, that’s “billion”, with a “B”.) $19 billion for a startup app that’s just about 4-5 years old - Well played,  Whatsapp.  Now just about every other business out there is green with envy and [...]

How Brands Can Get Started With Snapchat

Snapchat: the app for people who know that a picture speaks a thousand words. What started as an app for people to send funny, sexy or silly quick pictures to friends has become the next big thing for marketers. Snapchat was the most downloaded non-game app globally in May 2013, and it’s been getting more [...]

Marketing Lessons From Flappy Bird

Now, don’t get me wrong. When Flappy Bird first became popular (more than half the people in the office were playing it and comparing high scores on an almost daily basis), I just thought it was a stupid game, one of those trending things like Candy Crush and Angry Birds and that minion game that’s [...]

Colouring Up Your Conversion Rate

In this blog post, we’ll be talking about 2 main things: Colour theory and landing pages. The two may not seem to be related, but strangely enough, they are. First, a quick question: When you first sat down and started to design the landing page for your website, I’ll bet you didn’t think too much [...]

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