Whether you’re new or experienced to the world of email marketing, there’s one question you need to ask yourself: Are you being an accidental spammer? It’s getting more and more difficult as it is to get into people’s inboxes – are your marketing emails being tossed into the spam folder by the email provider’s spam [...]
Archive for October, 2013
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Twitter’s New DM Feature – Good or Bad?
October 21st, 2013 
PengLi Did you even know that Twitter had a direct messaging feature? It’s okay if you didn’t. It’s a little more low-key than Facebook’s messaging/chat system. Some people might not even realize that in addition to all the Tweeting going on, you can also send DMs to friends on Twitter. And now, Twitter’s starting to rethink [...]
Optimizing Your Landing Page Like a Boss
October 17th, 2013 PengLi The main purpose of a landing page is to capture leads. Simple as that. A lead in your autoresponder is always worth more than any one-off sale you could possibly make. Because a lead in your autoresponder means direct contact to your ideal customer for as long as they don’t mark you as spam. I [...]
How To Build Your Brand Using Instagram
October 10th, 2013 PengLi Is your company on Instagram yet? If it is, you’re in good company. Seems that over 100 Fortune 500 companies like Nike, Starbucks, Ralph Lauren and more have all jumped on the Instagram bandwagon in order to build their brands. If not, then you probably should consider adding Instagram to your marketing arsenal. Brands have [...]
5 Things You Need To Know About Social Proof
October 3rd, 2013 PengLi Nowadays, most people say that they look at social proof before making the decision to buy. I can’t blame them. Consumers nowadays want to make sure that they don’t make uninformed decisions that might potentially backfire on them. And with the internet at their fingertips, they’re getting more and more informed all the time. Okay, [...]
