Whether you’re new or experienced to the world of email marketing, there’s one question you need to ask yourself: Are you being an accidental spammer? It’s getting more and more difficult as it is to get into people’s inboxes – are your marketing emails being tossed into the spam folder by the email provider’s spam [...]
Archive for October, 2013
Optimizing Your Landing Page Like a Boss


The main purpose of a landing page is to capture leads. Simple as that. A lead in your autoresponder is always worth more than any one-off sale you could possibly make. Because a lead in your autoresponder means direct contact to your ideal customer for as long as they don’t mark you as spam. I [...]