Archive for September, 2013

Web Design Trends That Suck

Some web design trends just make no sense to me. Despite the fact that they inhibit usability and cause conversion rates to drop like a rock, somehow, they still get popular, and every website out there wants to use those designs. It’s like spicy ice cream, or #hashtags #on #facebook. But just because a design [...]

Social Media Fails Brands Should Avoid

I keep telling people that when it comes to social media, you need to engage with your customers and be aware of current events. From a marketing perspective it seems like a good idea to use things like local holidays or current events to encourage more real-time engagement with your customers, doesn’t it? But not [...]

My Weekend With Joel Bauer

Last weekend was so epic that I almost didn’t notice the rest of this week pass by. Well, not that Tuesday wasn’t equally awesome – but let’s not jump ahead. See, what happened was that I went to Taylor’s University, to attend a seminar by the amazing Master of Persuasion himself, Joel Bauer. The man [...]

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