Archive for February, 2013

A Load of Examples of QR Codes Done Wrong

As a follow up to my previous post, I thought it would be a good lesson to us all to take a look at how NOT to use QR codes. There’s so much that goes into the back end of a QR code campaign. From the marketing, imaging, message and brand, to the very basics [...]

A Great Example of QR Codes Done Right

QR codes are becoming increasingly popular among mobile marketing campaigns. Still relatively new, its use hasn’t been perfected yet, and many times I’m sure you’ll see random codes stuck in the middle of nowhere with a non-existent/weak/utterly pathetic call to action. Quick lesson on QR codes.

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