Archive for December, 2012

Twitter Marketing Fails of 2012

As the New Year beckons, I’m looking back at the good, the bad, and the ugly in social media marketing. Hopefully each and every case study has a valuable lesson to be learnt. Twitter is one of my favorite IM tools. From just one good tweet, word can spread like wildfire and go viral instantaneously. [...]

Obama’s Email Marketing Strategy

I stumbled upon this article recently and just had to share it with you. Over in the US, during the presidential race, anyone who shared their email address to the Obama campaign were instantly added to their mailing list. Ah… the power of the list. Here’s what happened. According to businessweek.com, the list was bombarded [...]

Affiliate Marketing through Facebook

Facebook is one of the most underrated affiliate marketing tools. Yet I believe it is one of the most effective and easy to use. Which is why I want to share it with you right now. Choosing a Product The first thing I do is find an affiliate product with a reasonable commission. By reasonable [...]

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